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About Verb
Verb Energy is a functional food and wellness brand best known for its caffeinated energy bars designed as a portable alternative to coffee and traditional energy drinks. Founded by Yale students Matt Czarnecki, André Monteiro, and Bennett Byerley, the company built its brand around “clean energy” powered by organic green tea caffeine combined with plant-based snack ingredients. Verb gained major traction through influencer marketing, wellness creators, fitness partnerships, and social-first campaigns that positioned the bars as an everyday lifestyle product for busy professionals, students, parents, and fitness-focused consumers. Today, Verb has evolved into one of the most recognizable caffeinated snack brands in the creator economy wellness space, combining DTC commerce, creator partnerships, retail expansion, and highly shareable lifestyle branding.
Past Campaigns
Health-conscious Gen Z and millennial consumers 18–40 seeking portable, low-calorie energy products for work, fitness, travel, studying, and busy everyday lifestyles.
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