Alo Yoga
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About Alo Yoga
Alo Yoga is a premium activewear, wellness, and lifestyle brand that transformed from a yoga apparel company into one of the most influential fashion-meets-wellness brands in the creator economy. Founded in Los Angeles in 2007 by Danny Harris and Marco DeGeorge, Alo — short for “Air, Land, Ocean” — built its identity around the “studio-to-street” movement, blending yoga culture, luxury athleisure, celebrity visibility, and social-first branding. The brand became a dominant force through influencer seeding, celebrity partnerships, and highly curated wellness aesthetics across Instagram, TikTok, YouTube, and experiential retail. Alo now operates as a full lifestyle ecosystem spanning activewear, skincare, wellness content, luxury collaborations, sneakers, retreats, and creator-driven cultural marketing.
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