Erika Peterson
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About Erika Peterson
Clean Simple Eats is a leading health, wellness, and nutrition brand founded by husband-and-wife entrepreneurs Erika Peterson and JJ Peterson. What began as a personal wellness journey after Erika's struggles with postpartum health evolved into one of the fastest-growing nutrition and supplement companies in the United States. Founded in Utah in 2015, Clean Simple Eats was built around a simple mission: helping people create sustainable healthy habits through balanced nutrition, fitness, and delicious food. The brand has grown from meal plans and healthy recipes into a comprehensive wellness ecosystem that includes protein powders, greens, collagen, energy supplements, fitness programs, cookbooks, challenges, and a subscription-based nutrition platform. Clean Simple Eats is particularly known for making healthy living feel attainable rather than restrictive, with a strong focus on family-friendly recipes, macro-balanced nutrition, and community accountability. Today, the company serves millions of consumers through its digital platforms and retail partnerships, including expansion into major national retailers. A significant part of the brand's success comes from Erika and JJ's authentic family-focused storytelling. As parents of four, they have built a community centered around wellness, family, fitness, and long-term lifestyle transformation rather than quick-fix dieting.
Past Campaigns
Women 25–55+, busy parents, fitness enthusiasts, health-conscious families, wellness consumers, nutrition-focused audiences, and individuals seeking sustainable healthy living solutions. Brands Clean Simple Eats CSE Protein CSE Greens CSE Collagen CSE Challenges CSE Meal Plans Walmart Target
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