All Creators

Berkeley Heights, NJ, USA

Elisabete Wagner is a sustainability and conscious lifestyle content creator focused on eco-friendly living, wellness, and mindful consumption. Her platform centers around educating and inspiring audiences to adopt more sustainable habits in everyday life, from home routines to product choices and fashion. She emphasizes gradual, realistic lifestyle changes rather than perfection, positioning her content as accessible and practical for mainstream audiences. Elisabete shares tips on reducing waste, simplifying home environments, and making more intentional consumer decisions, often blending wellness and environmental awareness. Her storytelling style is grounded in personal experience, reflecting her own journey toward a more sustainable and health-conscious lifestyle. She operates within the broader “conscious living” creator category, appealing to audiences seeking balance between modern life and environmental responsibility.

United States

Baddie Betty is a viral Instagram and TikTok persona known for delivering bold, luxury-driven dating advice and “high-value woman” messaging through short-form video content. Styled as an older, ultra-glamorous woman, her content features provocative one-liners about wealth, relationships, and status, often emphasizing luxury lifestyles and aspirational dating standards. The account gained rapid traction for its distinctive voice and highly shareable quotes, blending shock value with humor and empowerment themes. However, the creator exists in a controversial space, with ongoing speculation that the persona may be AI-generated or digitally manipulated rather than a real individual. Regardless, the account has built a large following and strong engagement, operating more as a character-driven media brand than a traditional influencer

San Antonio, TX, USA

Nicole Gradeless is a lifestyle and shopping-focused content creator best known for her “favorite finds” and highly practical, product-driven content. She built her audience by sharing everyday solutions, Amazon finds, handbag rotations, and time-saving hacks that simplify daily routines. Her platform blends lifestyle, fashion accessories, and home utility content, with a strong emphasis on discoverability and conversion. Nicole frequently showcases what’s in her bag, weekly product swaps, and real-life use cases for items, positioning her as a trusted source for functional recommendations rather than aspirational storytelling. Her content style is casual, consistent, and utility-first, making her especially effective in affiliate-driven ecosystems like LTK and Amazon storefronts. She represents a high-conversion creator within the “everyday finds” and shopping influencer category.

Los Angeles, CA, USA

June Quan is a lifestyle, food, and family content creator who built her brand “Stir and Style” around the intersection of cooking, fashion, and intentional living. A former entertainment attorney, she transitioned into full-time content creation and entrepreneurship, growing a large audience through visually driven food content and personal storytelling. Over time, her platform evolved into a broader lifestyle hub, incorporating family life, routines, wellness, and mindset-focused content. June is also a multi-brand founder and operator, co-founding several food and beverage concepts including Junbi Matcha and other restaurant ventures. Her content emphasizes positivity, structure, and “living fully,” often blending home life with entrepreneurial storytelling. She represents a hybrid creator-founder model, combining influencer reach with real-world business ownership.

Los Gatos, CA, USA

Jessica Shyba is a pioneering lifestyle and parenting creator who built one of the original “mom blog to social” brands through Momma’s Gone City. She first gained widespread recognition with her viral “Theo and Beau” photo series, capturing the bond between her son and their puppy—an early example of emotionally driven, shareable content that translated into mass audience growth. Since launching her blog in 2009, Jessica has evolved into a long-form storyteller, author, and digital creator documenting family life, relationships, and personal reflections. Her content leans nostalgic, honest, and narrative-driven, contrasting today’s highly polished influencer style. With a large family and years of content depth, she represents a legacy voice in the parenting and lifestyle space, maintaining relevance through authenticity and storytelling

United States

Maia Knight is a social media creator who rose to prominence through short-form video content documenting life as a young single mother of twins. She built a massive audience on TikTok before expanding to Instagram, where she shares a mix of lifestyle content, parenting moments, and day-to-day routines. Known for her candid, unfiltered style, Maia’s content leans into humor, chaos, and relatability rather than polished aesthetics. Her storytelling approach captures the realities of raising children while maintaining a strong, personality-driven presence that resonates with a wide audience. She has successfully transitioned viral attention into a loyal following, making her a recognizable figure in the broader parenting and lifestyle creator space, with strong engagement across platforms.

St. Petersburg, FL, USA

Madison Bess is a home DIY and renovation content creator known for transforming small spaces into highly styled, personality-driven interiors. Based in Florida, she shares hands-on projects, room makeovers, and step-by-step builds that emphasize creativity over budget. Her content often highlights working within the constraints of a smaller home, making her projects especially relatable for younger homeowners and renters. Madison blends humor, storytelling, and practical execution, positioning her as both an entertainer and educator in the DIY space. Her aesthetic leans colorful, playful, and slightly eclectic—contrasting traditional farmhouse trends with more modern, expressive design choices. Through consistent project updates and sourcing content, she has built a loyal audience interested in achievable home transformations and design inspiration

Mesa, AZ, USA

Kelly Ballard is a DIY and home decor content creator known for her approachable, budget-friendly approach to home transformation and farmhouse-inspired design. She shares step-by-step DIY projects, renovation updates, and practical styling ideas that make home improvement accessible to everyday homeowners. Her content blends hands-on tutorials with personal storytelling, often featuring her family life and journey of building and designing a home in Utah after relocating from a city lifestyle. Kelly’s platform emphasizes affordability, creativity, and learning-by-doing, making her especially popular within the modern farmhouse and DIY Instagram community. She also extends her brand into blogging, tutorials, and digital courses, positioning herself as both a creator and educator in the home DIY space.

Phoenix, AZ, USA

Vanity is a TikTok lifestyle creator known for sharing emotionally driven, highly relatable content centered around motherhood, relationships, and personal life experiences. Her content often blends day-to-day moments with storytelling formats that highlight both the challenges and realities of being a young mother. She built a strong following through candid videos discussing mental health, postpartum struggles, and the emotional weight of early motherhood, which resonates deeply with her audience. Her platform also includes lifestyle clips, personal updates, and conversational talking-head videos that feel informal and direct. With a highly engaged audience, she represents a segment of TikTok creators who grow through authenticity, vulnerability, and narrative-driven content rather than polished production. Her presence sits within the broader “real life mom/lifestyle storytelling” category on short-form video platforms.

Florida, USA

Jessica Smith, known as “Reef Rain Aria,” is a lifestyle and home-focused content creator and entrepreneur who built her audience through Instagram by sharing styling ideas, DIY projects, Amazon finds, and home organization inspiration. Her content blends neutral, cozy aesthetics with practical shopping guidance, often highlighting affordable decor, seasonal styling, and simple home upgrades. Over time, she expanded her platform into a product-based business featuring handmade jewelry and personalized home decor items, including custom bracelets and stamped books. Her brand emphasizes simplicity, affordability, and approachable design, resonating strongly with women interested in home styling and curated everyday living. She also integrates affiliate-based shopping content and curated deal recommendations, making her platform both inspirational and utility-driven. Her storytelling centers on authenticity, creativity, and building a community around shared lifestyle inspiration.

Miami, FL, USA

Marlo Tuaty is a Miami-based fashion and lifestyle creator focused on helping women refine their personal style through wearable, trend-driven content. As the voice behind “Petite Miami Girl,” she creates outfit inspiration, try-ons, and shopping-focused content tailored to petite and everyday body types. Her platform blends fashion, beauty, and lifestyle with a strong emphasis on accessibility—often highlighting sales, deals, and direct shopping links through LTK and affiliate platforms. Marlo’s content is practical and conversion-driven, designed to help her audience discover flattering pieces and build cohesive wardrobes. She also incorporates elements of fitness and routine-based content, giving her platform a broader lifestyle appeal. Positioned as a relatable yet polished creator, she bridges fashion inspiration with real-world shopping utility.

United States

Karrie Locher is a U.S.-based postpartum nurse, lactation educator, and motherhood content creator known for building one of the most influential Instagram platforms in the newborn care and early parenting space. With a background in nursing (BSN, RN, CLC), she initially created content to bridge the gap between hospital discharge and real-world newborn care, focusing on breastfeeding, postpartum recovery, and infant routines. Over time, she expanded into a large-scale digital education platform serving new parents navigating early motherhood. Her content blends clinical knowledge with practical, experience-based guidance, covering topics such as feeding support, newborn sleep, pumping, bottle feeding, and maternal recovery. She has been featured in mainstream media outlets like Good Morning America for her expertise in postpartum education. Karrie also monetizes through digital courses, Amazon affiliate links, product recommendations, and a branded merchandise shop, positioning herself as both an educator and commerce-driven creator within the parenting niche. Her platform is highly trust-based, with strong engagement from first-time parents seeking reassurance and step-by-step guidance during early childcare stages.

Los Angeles, CA, USA

Nicole Bennett is a lifestyle and fashion-focused content creator known for her clean aesthetic and elevated everyday style. Her content centers around outfit inspiration, beauty routines, and day-in-the-life moments, delivered through a polished yet approachable lens. She leans into neutral tones, minimal styling, and trend-aware looks, making her content highly shareable and aligned with modern fashion audiences. Nicole blends aspirational visuals with relatable routines, creating a balance between curated style and everyday wearability. Her platform is well-suited for fashion, beauty, and wellness partnerships, with a focus on effortless styling and contemporary trends. She represents a new wave of creators who prioritize aesthetic consistency, brand alignment, and social-first storytelling across lifestyle and fashion categories.

Los Angeles, CA, USA

JT Barnett is a content creator, strategist, and entrepreneur operating at the intersection of creator economy education and brand consulting. A former professional hockey player turned digital operator, he built a multi-platform audience by sharing insights on content strategy, personal branding, and modern marketing. As the founder of BarnettX and CreatorX, JT works with both emerging creators and major consumer brands, helping them develop social-first strategies and scale digital presence. His content focuses on breaking down viral trends, platform mechanics, and brand positioning in a way that is accessible and actionable. Known for his high-energy delivery and educational tone, JT has positioned himself as a key voice in the creator economy, bridging the gap between influencers, founders, and marketers.

Los Angeles, CA, USA

Peighton Tubre is a filmmaker, sports content creator, and digital personality known for blending cinematic storytelling with football culture. Rising through TikTok and Instagram, she built a following by producing high-energy NFL and college football content that combines sideline access, fan perspective, and creative editing. With a background in film and visual effects, her content stands out for its polished, cinematic quality—often incorporating VFX and storytelling techniques rarely seen in sports social media. Peighton has worked with athletes and major sports figures while covering live events, interviews, and fan-driven moments. Her brand sits at the intersection of sports media and entertainment, appealing to a younger audience seeking immersive, creator-led coverage beyond traditional broadcasts. She continues expanding into film and acting while growing her digital footprint.

Los Angeles, CA, USA

Poosh is a digital wellness and lifestyle platform founded by Kourtney Kardashian Barker in 2019. It functions as a modern editorial hub focused on health, beauty, fitness, relationships, and curated living. The brand blends aspirational wellness content with expert-led articles, product recommendations, and trend-driven lifestyle guidance. Poosh positions itself as a “modern guide to living well,” offering accessible entry points into wellness routines, clean beauty, nutrition, and mindful living. It also extends into experiential events and branded collaborations, aligning with luxury wellness culture and celebrity-driven influence. The platform is highly visual and editorial in tone, designed to merge entertainment with self-improvement content. Poosh operates at the intersection of media, influencer marketing, and wellness commerce, appealing primarily to millennial and Gen Z audiences interested in curated, aspirational lifestyle content.

Gainesville, FL, USA

Kayla Rae Reid is a U.S.-based lifestyle creator, former model, and real estate professional best known for her work in swimwear modeling and her public life alongside Olympic swimmer Ryan Lochte. She first gained recognition as a Playboy model and fitness/swimwear personality, building a strong Instagram presence centered around beach lifestyle, beauty, and fitness aesthetics. Over time, she transitioned away from modeling into a more personal brand focused on motherhood, wellness, and real estate. She is also widely known for her marriage to Ryan Lochte, with whom she shares three children. The couple married in 2018 and later separated in 2025, a life transition she has publicly acknowledged while sharing reflections on parenting and personal growth. More recently, Kayla has expanded into real estate in Florida, building a professional identity outside of social media influencing. She also maintains an active Instagram presence where she shares lifestyle updates, family content, and wellness-oriented posts, positioning herself as a multi-phase public figure transitioning from modeling to entrepreneurship and family-centered branding.

Los Angeles, CA, USA

Haley Kalil, known online as Haleyy Baylee, is an American model, comedian, and digital entertainment creator best known for her viral short-form comedy content and exaggerated reaction-style videos. She first gained major recognition after winning the Sports Illustrated Swim Search, which launched her modeling career and established her in the commercial fashion and swimwear space. She later transitioned into full-time digital creation, building a massive audience across TikTok, Instagram, and YouTube through high-energy humor, celebrity red carpet content, and meme-driven skits. Her content style is characterized by expressive facial comedy, situational humor, and pop culture commentary, making her one of the most recognizable personalities in modern influencer entertainment. Haley operates at the intersection of modeling, comedy, and influencer culture, frequently attending major entertainment events and collaborating with other high-profile creators and celebrities. She has also built a reputation for viral moments that circulate beyond social platforms, reinforcing her status as a mainstream digital personality rather than a niche creator.

Los Angeles, CA, USA

Made By All is a Los Angeles–based digital talent management and creator marketing agency focused on building what it defines as “Creator Hollywood™”—a modern entertainment ecosystem where social media creators operate at the level of traditional Hollywood talent. The agency represents and develops digital creators, celebrities, and internet personalities while also producing large-scale brand campaigns and cultural partnerships across entertainment, fashion, and consumer brands. Its Instagram presence highlights a mix of talent representation, high-profile collaborations, and cultural activations, showcasing creators working with major brands and entertainment properties. The company also operates a creative arm (“Made By Us”) focused on strategy, storytelling, and social-first content production for brands and talent. Made By All positions itself as a hybrid between talent management firm, creative studio, and cultural marketing agency, bridging digital creators with traditional entertainment, brand partnerships, and mainstream media visibility. Its portfolio includes influencer campaigns, celebrity collaborations, and experiential activations designed to scale creator-led IP into long-term business and media assets.

Los Angeles, CA, USA

L.A. Girl Cosmetics is a Los Angeles–based affordable beauty brand and digital-first cosmetics company known for delivering trend-driven, high-pigment makeup at accessible price points. The brand positions itself as “prestige-quality color cosmetics for all,” serving both everyday consumers and professional makeup artists with a wide product range spanning face, eyes, lips, and tools. Its Instagram strategy is built around product education, trend launches, and influencer-style content, showcasing new collections, tutorials, and user-generated looks. The brand frequently highlights seasonal launches and hero products such as hydrating primers, setting sprays, and complexion-focused items designed for long-wear and glow finishes. L.A. Girl operates heavily within the drugstore beauty and mass-market cosmetics ecosystem, with strong retail distribution across beauty supply stores and major retailers, and a digital presence designed to drive both discovery and conversion. Its content strategy emphasizes inclusivity, accessibility, and constant product innovation at scale.

New York, NY, USA

Color Wow Hair is a UK-founded, globally distributed professional-grade haircare brand known for its science-backed, salon-quality products designed to solve common hair issues such as frizz, humidity control, brassiness, and color protection. Founded by beauty industry veteran Gail Federici (co-founder of John Frieda), the brand focuses on high-performance, ingredient-conscious formulas that avoid sulfates, parabens, and other heavy coating agents. The brand is best known for its viral hero product Dream Coat Supernatural Spray, a heat-activated anti-humidity treatment that creates long-lasting smooth, glass-like shine and frizz resistance. Color Wow has built strong traction across TikTok and Instagram through stylist endorsements, influencer demos, and transformation-style content. Its Instagram strategy blends educational tutorials, product showcases, influencer results, and before-and-after transformations, positioning the brand as both a professional stylist tool and consumer beauty staple. It operates heavily within the salon ecosystem while simultaneously scaling direct-to-consumer through social commerce and retail partnerships.

Melbourne VIC, Australia

Paris Bishop is an Australian fashion model and digital creator known for her polished Instagram presence centered on editorial modeling, beauty campaigns, and lifestyle imagery. Based in Melbourne, she began her career at a young age and has since built a strong portfolio working with global fashion and beauty brands. Her content reflects a high-end, campaign-driven aesthetic, blending studio shoots, brand collaborations, and personal style moments. She is represented by major modeling agencies and operates at the intersection of traditional modeling and influencer marketing. With a growing social audience and consistent brand work, she represents a new generation of model-creators leveraging Instagram as both a portfolio and commercial platform.

Sydney NSW, Australia

Chadwick Models is one of Australia’s most established modeling and talent agencies, founded in 1976 and recognized for developing globally successful models and influencers. With offices across Sydney, Melbourne, and Perth, the agency operates across fashion, commercial, and influencer divisions, representing both emerging and high-profile talent. Chadwick has launched and managed the careers of internationally recognized figures while maintaining strong relationships with leading fashion houses and media platforms. In addition to traditional modeling, the agency has expanded into influencer management, working with social-first talent and digital creators. Its Instagram functions as a portfolio showcasing model campaigns, editorials, and talent highlights, positioning Chadwick as a hybrid between a legacy modeling agency and modern creator management company.

Los Angeles, CA, USA

Nicole Kincaid is an emerging lifestyle and personal content creator who uses Instagram as a platform for sharing everyday moments, social experiences, and visual storytelling. Her content appears to reflect a casual, personality-driven approach rather than a structured influencer or commercial strategy, with posts centered around daily life, friendships, and organic lifestyle moments. She fits within the early-stage creator category, where growth is driven by consistency, relatability, and personal identity rather than brand partnerships or monetization. At this stage, her platform does not show strong indicators of commercial activity such as affiliate links or sponsored content. Overall, Nicole represents a pre-monetization creator profile, with potential to evolve into a niche lifestyle or fashion-focused influencer as her audience and content direction develop over time.