Poosh
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About Poosh
Poosh is a digital wellness and lifestyle platform founded by Kourtney Kardashian Barker in 2019. It functions as a modern editorial hub focused on health, beauty, fitness, relationships, and curated living. The brand blends aspirational wellness content with expert-led articles, product recommendations, and trend-driven lifestyle guidance. Poosh positions itself as a “modern guide to living well,” offering accessible entry points into wellness routines, clean beauty, nutrition, and mindful living. It also extends into experiential events and branded collaborations, aligning with luxury wellness culture and celebrity-driven influence. The platform is highly visual and editorial in tone, designed to merge entertainment with self-improvement content. Poosh operates at the intersection of media, influencer marketing, and wellness commerce, appealing primarily to millennial and Gen Z audiences interested in curated, aspirational lifestyle content.
Past Campaigns
Millennial and Gen Z wellness-focused consumers seeking aspirational, curated lifestyle content and clean beauty inspiration.
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