Karen Alpert
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About Karen Alpert
Karen Alpert, better known as Baby Sideburns, is a New York Times bestselling author, humor writer, and parenting creator celebrated for her unapologetically honest and hilarious take on raising children. She built a loyal following by sharing relatable stories that capture the chaos, exhaustion, and joy of modern parenting with wit and authenticity. Through social media, books, and public speaking, Karen encourages parents to embrace imperfection while finding humor in everyday family life. Her comedic voice has resonated with hundreds of thousands of parents seeking genuine, laugh-out-loud content that reflects the realities of motherhood. In addition to parenting humor, she partners with family, home, and consumer brands that naturally align with her audience of busy parents.
Past Campaigns
Primarily women aged 25–50, especially mothers and parents interested in parenting humor, family life, motherhood, home products, and relatable lifestyle content. Amazon Walmart Target Huggies Pampers Clorox Bounty Dyson
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