Heidi Powell
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About Heidi Powell
Heidi Powell is a fitness & transformation expert, NYT bestselling author, mom of four and host of Heidi’s Lane. Known for her role on ABC’s Extreme Weight Loss, she empowers women to reshape their bodies and minds through intentional workouts, mindset shifts, and real‑life balance. Creator of the Show Up fitness app and co‑founder of the transformational wellness platform TransformHQ, Heidi blends science backed training with heartfelt encouragement to help people reach goals that stick. She also co‑founded Athia Skin, a women‑focused skincare brand designed to make active women feel confident at any age. Heidi’s candid content mixes workouts, lifestyle tips, personal growth insights and parenting moments with authenticity and humor. Based in Scottsdale, Arizona, she continues to coach clients, grow her community and speak on living well through intentional habits and wholehearted commitment.
Past Campaigns
Show Up App – Heidi’s fitness & community app. TransformHQ – Transformation platform co‑founded with Chris Powell. Athia Skin – Skincare for active women co‑founded with Brooke Ence. Transform Everyday supplements (TransformHQ line). Transform Perform workout products (TransformHQ). Extreme Weight Loss (TV show). Choose More, Lose More for Life (NYT Bestseller). Extreme Transformation: Lifelong Weight Loss in 21 Days (book). Lifestyle & wellness collaborations with fitness brands (IG partnerships). Guest expert appearances on shows like Good Morning America & The Doctors.
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