Cassie Yeung
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About Cassie Yeung
Cassie Yeung is a chef, bestselling cookbook author, and digital creator who has built one of social media's fastest-growing food communities through her energetic cooking videos and approachable recipes. Known for her signature tagline, "Bad B*tch in the Kitch," Cassie combines Asian-inspired cuisine, comfort food, and restaurant-quality techniques into entertaining short-form content across Instagram, TikTok, and YouTube. She rose to national recognition as a contestant on Season 2 of Next Level Chef with Gordon Ramsay and has since expanded her brand through cookbook publishing, live appearances, and premium kitchen product collaborations. Her engaging personality, culinary expertise, and high-energy storytelling have made her a favorite among home cooks looking for bold flavors, practical techniques, and fun in the kitchen.
Past Campaigns
Primarily adults aged 18–44 interested in cooking, recipes, Asian cuisine, kitchen tools, food entertainment, travel, and lifestyle content. Her audience spans the United States, Canada, Australia, and Southeast Asia. Burt's Bees Grillo's Pickles Hedley & Bennett HexClad Fly By Jing Kewpie Omsom Made In Cookware
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