Lifestyle

Los Gatos, CA, USA

Jessica Shyba is a pioneering lifestyle and parenting creator who built one of the original “mom blog to social” brands through Momma’s Gone City. She first gained widespread recognition with her viral “Theo and Beau” photo series, capturing the bond between her son and their puppy—an early example of emotionally driven, shareable content that translated into mass audience growth. Since launching her blog in 2009, Jessica has evolved into a long-form storyteller, author, and digital creator documenting family life, relationships, and personal reflections. Her content leans nostalgic, honest, and narrative-driven, contrasting today’s highly polished influencer style. With a large family and years of content depth, she represents a legacy voice in the parenting and lifestyle space, maintaining relevance through authenticity and storytelling

United States

Maia Knight is a social media creator who rose to prominence through short-form video content documenting life as a young single mother of twins. She built a massive audience on TikTok before expanding to Instagram, where she shares a mix of lifestyle content, parenting moments, and day-to-day routines. Known for her candid, unfiltered style, Maia’s content leans into humor, chaos, and relatability rather than polished aesthetics. Her storytelling approach captures the realities of raising children while maintaining a strong, personality-driven presence that resonates with a wide audience. She has successfully transitioned viral attention into a loyal following, making her a recognizable figure in the broader parenting and lifestyle creator space, with strong engagement across platforms.

Miami, FL, USA

Marlo Tuaty is a Miami-based fashion and lifestyle creator focused on helping women refine their personal style through wearable, trend-driven content. As the voice behind “Petite Miami Girl,” she creates outfit inspiration, try-ons, and shopping-focused content tailored to petite and everyday body types. Her platform blends fashion, beauty, and lifestyle with a strong emphasis on accessibility—often highlighting sales, deals, and direct shopping links through LTK and affiliate platforms. Marlo’s content is practical and conversion-driven, designed to help her audience discover flattering pieces and build cohesive wardrobes. She also incorporates elements of fitness and routine-based content, giving her platform a broader lifestyle appeal. Positioned as a relatable yet polished creator, she bridges fashion inspiration with real-world shopping utility.

Los Angeles, CA, USA

Nicole Bennett is a lifestyle and fashion-focused content creator known for her clean aesthetic and elevated everyday style. Her content centers around outfit inspiration, beauty routines, and day-in-the-life moments, delivered through a polished yet approachable lens. She leans into neutral tones, minimal styling, and trend-aware looks, making her content highly shareable and aligned with modern fashion audiences. Nicole blends aspirational visuals with relatable routines, creating a balance between curated style and everyday wearability. Her platform is well-suited for fashion, beauty, and wellness partnerships, with a focus on effortless styling and contemporary trends. She represents a new wave of creators who prioritize aesthetic consistency, brand alignment, and social-first storytelling across lifestyle and fashion categories.

Los Angeles, CA, USA

Peighton Tubre is a filmmaker, sports content creator, and digital personality known for blending cinematic storytelling with football culture. Rising through TikTok and Instagram, she built a following by producing high-energy NFL and college football content that combines sideline access, fan perspective, and creative editing. With a background in film and visual effects, her content stands out for its polished, cinematic quality—often incorporating VFX and storytelling techniques rarely seen in sports social media. Peighton has worked with athletes and major sports figures while covering live events, interviews, and fan-driven moments. Her brand sits at the intersection of sports media and entertainment, appealing to a younger audience seeking immersive, creator-led coverage beyond traditional broadcasts. She continues expanding into film and acting while growing her digital footprint.

Melbourne VIC, Australia

Paris Bishop is an Australian fashion model and digital creator known for her polished Instagram presence centered on editorial modeling, beauty campaigns, and lifestyle imagery. Based in Melbourne, she began her career at a young age and has since built a strong portfolio working with global fashion and beauty brands. Her content reflects a high-end, campaign-driven aesthetic, blending studio shoots, brand collaborations, and personal style moments. She is represented by major modeling agencies and operates at the intersection of traditional modeling and influencer marketing. With a growing social audience and consistent brand work, she represents a new generation of model-creators leveraging Instagram as both a portfolio and commercial platform.

Los Angeles, CA, USA

Nicole Kincaid is an emerging lifestyle and personal content creator who uses Instagram as a platform for sharing everyday moments, social experiences, and visual storytelling. Her content appears to reflect a casual, personality-driven approach rather than a structured influencer or commercial strategy, with posts centered around daily life, friendships, and organic lifestyle moments. She fits within the early-stage creator category, where growth is driven by consistency, relatability, and personal identity rather than brand partnerships or monetization. At this stage, her platform does not show strong indicators of commercial activity such as affiliate links or sponsored content. Overall, Nicole represents a pre-monetization creator profile, with potential to evolve into a niche lifestyle or fashion-focused influencer as her audience and content direction develop over time.

St. Petersburg, FL, USA

Kris B Mills (Kristen Mills) is a Florida-based health, nutrition, and lifestyle creator who has built a strong audience around fat loss coaching, simple recipes, and relatable midlife wellness content. She operates at the intersection of health coaching and lifestyle influencing, targeting women—particularly those 30+—looking for sustainable weight loss and realistic wellness routines. Her content blends easy, practical cooking (especially slow cooker and low-effort meals) with transformation-driven messaging and coaching funnels. She actively monetizes through programs, guides, affiliate products, and discount codes, positioning herself as both a creator and a service-based wellness entrepreneur. She also runs a blog and LTK storefront, reinforcing her role as a conversion-focused creator, not just a content personality. Her messaging leans heavily into “busy mom / single mom / real life” relatability, which resonates strongly with her demographic.

United States

Mike Jiang is a U.S.-based fitness, lifestyle, and bodybuilding creator known for his highly visual Instagram presence centered around physique development, gym routines, and transformation-driven content. His page focuses heavily on aesthetic fitness, including workout clips, progress photos, and motivational posts aimed at building muscle and maintaining a lean physique. He fits squarely into the fitness influencer / physique creator category, where content is driven by consistency, discipline, and visual results rather than entertainment or storytelling. His audience is primarily young men interested in bodybuilding, gym culture, and physical transformation, along with women engaging with fitness aesthetics and lifestyle content. Mike’s content style leans toward highly polished visuals and gym-focused identity, making him well-positioned for partnerships in supplements, activewear, and fitness-related products. Overall, he operates as a mid-tier fitness creator with strong niche alignment and clear brand fit within the performance and aesthetics space.

Nashville, TN, USA

Katie Ritchie is an emerging lifestyle and fashion creator whose Instagram presence centers around casual outfit styling, everyday aesthetics, and Gen Z social content. Her content reflects a soft, approachable influencer style—blending mirror selfies, outfit-of-the-day posts, and lifestyle snapshots that emphasize relatability over high-production editorial shoots. She fits into the early-stage/micro creator tier, where growth is driven by consistency, personal identity, and aesthetic cohesion rather than large-scale brand campaigns. Her content likely appeals to a peer-based audience, with a focus on trend-aware fashion, beauty, and daily life moments that mirror typical Gen Z Instagram behavior. Creators in this category often serve as up-and-coming talent pools for brands looking to seed products organically before scaling into larger influencer partnerships. While there are no widely indexed brand collaborations yet, her style aligns well with fast fashion, beauty, and DTC brands targeting younger consumers.

West Palm Beach, FL, USA

Maddzak (real name Zack Fairhurst) is a U.S.-based comedy and lifestyle creator who built a large following through short-form video platforms, particularly TikTok, where he has amassed over 6M+ followers with viral comedic content. His content centers around relatable humor, exaggerated reactions, pranks, and everyday scenarios, often delivered with a high-energy, personality-driven style that resonates strongly with Gen Z audiences. He operates as a TikTok-first creator, using Instagram as a secondary platform to extend reach and reinforce his personal brand. His videos frequently go viral, averaging millions of views, with strong shareability driven by humor and relatability. Maddzak is represented for partnerships (email listed publicly), indicating structured monetization through brand deals and creator campaigns. His content style aligns with the broader comedy influencer ecosystem, similar to creators who rely on personality, timing, and repeatable formats rather than niche expertise. He has also appeared in viral media moments, including content tied to trending news events, further amplifying his visibility beyond social platforms. Overall, Maddzak sits firmly in the mid-to-large scale comedy creator tier, with strong viral potential, high reach, and platform-native content optimized for TikTok distribution.

New York, NY, USA

Zarina Yeva is a fashion-forward lifestyle and beauty creator known for her visually curated Instagram presence centered around glamour aesthetics, styling, and aspirational content. Her platform reflects a polished influencer identity built through high-quality photography, outfit-driven posts, and beauty-focused visuals that align with modern Instagram modeling culture. Her content typically emphasizes feminine styling, luxury-adjacent environments, and clean, editorial-inspired compositions. She fits within the category of emerging fashion creators who combine elements of modeling, influencer marketing, and personal branding, using Instagram as a primary portfolio for both audience growth and brand partnerships. Her aesthetic leans toward minimal, chic, and elevated lifestyle imagery, often incorporating travel, nightlife, and curated daily moments that reinforce an aspirational tone. Her audience is primarily composed of Gen Z and young millennial women interested in fashion inspiration, beauty trends, and visually driven lifestyle content. Overall, Zarina operates within the commercial fashion influencer ecosystem, where visual consistency and brand alignment drive growth and collaboration opportunities.

West Palm Beach, FL, USA

Macy Broyles is a U.S.-based lifestyle and travel creator who first gained traction through Instagram modeling content before expanding into TikTok, where she built a following through dance videos, collaborations, and personality-driven short-form content. She began posting on Instagram around 2015, using the platform as a foundation for lifestyle, fashion, and travel storytelling, and later transitioned into TikTok in 2019, which accelerated her growth and visibility. Her content today blends travel experiences, beauty routines, fashion looks, and everyday lifestyle moments, often featuring destinations like Los Angeles, Chicago, and international trips. She fits into the “micro-to-mid lifestyle creator” category, where audience engagement is driven by relatability, consistent posting, and a mix of aspirational and casual content. Macy has also been part of the broader TikTok creator ecosystem, collaborating with notable creators such as Jaden Hossler and previously dating Griffin Johnson, which helped increase her exposure within Gen Z influencer circles. Overall, her brand sits at the intersection of travel lifestyle, casual fashion, and Gen Z influencer culture, with a content style that leans spontaneous, social, and experience-driven rather than highly curated editorial content.

Los Angeles, CA, USA

Kyra Green is a Los Angeles–based model, musician, and reality TV personality who rose to national attention through Love Island USA and later appearances on MTV’s Ex on the Beach. Originally from Harlem, New York, she built her early career in modeling—working with brands and publications such as Marie Claire and Victoria’s Secret PINK—before expanding into entertainment and digital media. Beyond modeling, Kyra is also the lead vocalist and guitarist of the soul-pop band 212 Green, which has appeared on America’s Got Talent, adding a music-driven layer to her creator identity. Her Instagram blends fashion-forward imagery, bikini and lifestyle content, music promotion, and personality-driven posts rooted in confidence, sexuality, and self-expression. She is also openly bisexual and engages with LGBTQ+ audiences, positioning her within a more identity-forward influencer category. Her content frequently highlights travel, nightlife, festivals, and relationship storytelling, appealing to a young, socially active audience. With over ~540K followers and steady growth, she operates as a mid-tier creator with crossover appeal across fashion, music, and reality TV audiences.

Brazil

Nottrebeca (real name Beca Oliveira) is a Brazilian social media creator known for her fast-growing presence across TikTok and Instagram, where she posts dance trends, lip-sync videos, lifestyle content, and personality-driven short-form entertainment. She rose to prominence after launching her TikTok in 2020, quickly gaining traction for her energetic on-camera presence, aesthetic visuals, and relatable Gen Z content style. Her content often features fashion-forward looks, casual lifestyle moments, and collaborations with friends and fellow creators, helping her build a highly engaged young audience. Born in Aracaju, Brazil, she represents a wave of Gen Z creators who transitioned from viral short-form content into broader influencer branding across multiple platforms, including YouTube and Instagram. Her online identity blends entertainment and lifestyle positioning, with a strong emphasis on visual appeal, trends, and personal expression rather than long-form storytelling or niche specialization. She has also participated in brand partnerships typical of TikTok creators in the beauty and lifestyle space, leveraging her audience reach for sponsored content and app promotions. Overall, Nottrebeca sits in the fast-moving Gen Z creator category, where growth is driven by viral trends, aesthetic consistency, and cross-platform visibility.

Arkansas, USA

Jessa Seewald (née Duggar) is an Arkansas-based reality TV personality and lifestyle creator best known for her role on TLC’s 19 Kids and Counting and its spinoff Counting On. She first rose to public attention as part of the Duggar family, a large conservative Christian household that became a major cable reality franchise centered on family life, courtship culture, and faith-based living. Following the cancellation of Counting On, she transitioned into independent digital content creation focused on motherhood, home life, and family-centered storytelling. Her Instagram content is primarily centered around daily life with her husband Ben Seewald and their children, documenting pregnancy journeys, home updates, homeschooling-style family routines, and personal reflections on parenting. She has become known for openly sharing major life milestones, including multiple pregnancies, miscarriages, and the realities of raising a large family in close succession. Her tone is personal and diary-like rather than brand-heavy, with occasional collaborations and YouTube cross-posting. Jessa represents one of the more enduring public-facing Duggar siblings, maintaining a consistent audience drawn from long-term reality TV viewers as well as followers interested in large-family lifestyle content, faith-based living, and traditional homemaking narratives. She continues to live in Arkansas with her family and remains active on social media and YouTube as a family lifestyle creator.

Albania

Ergi Bardhollari is an Albanian fashion and lifestyle model and social media influencer known for her visually driven Instagram presence centered around glamour fashion, swimwear, travel aesthetics, and brand collaborations. She first gained public attention through pageantry, competing in Miss Universe Albania 2017 at a young age, which helped establish her early credibility in the modeling and beauty space. She has since built a strong Instagram following through curated fashion shoots, lifestyle imagery, and luxury travel content, positioning herself within the European influencer and commercial modeling ecosystem. Her content frequently highlights outfit styling, high-end aesthetics, and aspirational lifestyle visuals, making her a strong fit for fashion-forward and beauty-focused brand campaigns. She has also been associated with Fashion Nova and other fashion retail collaborations, reinforcing her role as a commercial model and brand ambassador. Her audience is largely composed of young women interested in fashion inspiration, beauty trends, and aspirational lifestyle content with a European influencer aesthetic. Overall, she operates in the intersection of modeling, influencer marketing, and digital fashion branding, with a strong emphasis on visual storytelling and polished personal branding.

Los Angeles, CA, USA

Kirbie Johnson is a Los Angeles–based beauty journalist, on-camera host, and podcast creator known for bridging the gap between Hollywood, beauty industry reporting, and digital media storytelling. She began her career at POPSUGAR, where she spent nearly a decade producing and hosting high-performing beauty and entertainment video content, including celebrity interviews with major figures like Jennifer Aniston, Rihanna, Kim Kardashian, Ariana Grande, and Nicole Kidman. Over the course of her career, she has produced hundreds of beauty segments and built a reputation as a trusted voice in both editorial beauty coverage and entertainment reporting. She is also the co-host of the popular beauty podcast Gloss Angeles, where she and co-host Sara Tan break down beauty marketing, product innovation, and celebrity beauty trends in an educational yet conversational format. In addition to podcasting, Kirbie continues to work as an on-camera host, contributing to outlets like Allure, The Hollywood Reporter, and Glamour, while also producing digital-first content across Instagram, TikTok, and YouTube. Her content style is heavily rooted in beauty expertise, industry transparency, and pop culture analysis, often focusing on behind-the-scenes insights from Hollywood sets, red carpets, and product development cycles. She is widely recognized in the beauty journalism space for her credibility, access to industry insiders, and ability to translate complex beauty marketing into accessible commentary for consumers.

Dallas, TX, USA

Jaclyn O’Hanlon, is a Dallas-based fashion, beauty, and lifestyle creator best known for her highly shoppable Instagram content focused on affordable outfits, Amazon finds, and petite-friendly styling. She built her brand around relatable everyday fashion for women under 5’2”, blending try-on hauls, Target and Walmart styling, seasonal outfit inspiration, and budget-conscious wardrobe curation. Her content is structured heavily around commerce, with consistent affiliate linking through Amazon storefronts, LTK, and “shop my post” integrations, making her a strong performance-driven creator in the retail fashion space. Originally a former teacher, she transitioned into full-time content creation and blogging through her platform “Lilac & Lip Gloss,” which combines fashion, beauty, and lifestyle storytelling with a strong emphasis on accessibility and deal-driven shopping. Her aesthetic is soft, feminine, and practical—often centered on neutrals, lilac accents, and casual everyday wear. She also runs a blog featuring outfit breakdowns, seasonal trend edits, and curated retail collections from major mass-market brands. Her audience is primarily millennial women seeking realistic, affordable style inspiration, especially petite shoppers who want wearable outfits that translate easily into daily life. She has become a consistent presence in the Amazon/Target influencer ecosystem, with high frequency posting and strong conversion-oriented content.

Dallas, TX, USA

Neely Moldovan is a Dallas-based lifestyle, beauty, and motherhood creator best known as the voice behind the long-running blog It Starts With Coffee. She has built a multi-platform presence across Instagram and blogging, sharing relatable content centered on family life, home routines, beauty recommendations, wellness, and everyday lifestyle storytelling. With over a decade in the influencer space, she has evolved from early beauty blogging into a full-scale digital creator and talent manager working with other influencers. Her audience is primarily millennial women interested in motherhood, home inspiration, and realistic lifestyle content rather than curated perfection. Neely has collaborated with major consumer and lifestyle brands such as Target, CoverGirl, and Lexus, and is recognized for her strong brand storytelling ability and consistent long-form content voice. She currently lives in Dallas, Texas with her husband and two children, and continues to blend motherhood content with professional influencer strategy and management work.

Texas, USA

The Festive Farmhouse is a home design and lifestyle brand led by Allison Aars, centered around rustic farmhouse aesthetics, family living, and elevated DIY interiors. Based in Texas, Allison documents the restoration and styling of her century-old farmhouse, blending practical renovation with warm, story-driven design. Her Instagram showcases a highly curated mix of interior transformations, seasonal decor, and family-centered moments that highlight both beauty and function. She has built a strong identity as a “modern farmhouse tastemaker,” often featuring collaborations with major home and design brands across furniture, tile, and outdoor living. The content balances aspirational home design with relatable motherhood and rural lifestyle storytelling, making it resonate strongly with women interested in home improvement, decorating inspiration, and cozy living aesthetics.

Atlanta, GA, USA

I’m a fashion and lifestyle creator known for my bold, expressive style and creative approach to styling. I focus on transforming everyday pieces into standout looks, encouraging my audience to make the most of what they already own. As the creator of “Trial & Era,” I bring a unique perspective to fashion content blending outfit inspiration, travel, and real-life moments in a way that feels both relatable and visually engaging.

New York, NY, USA

Kit Keenan is a New York–based lifestyle creator, entrepreneur, and media personality who blends fashion, cooking, and elevated city living into a cohesive personal brand. She first gained mainstream exposure on The Bachelor and expanded her influence through Instagram and TikTok, where she shares recipes, wellness routines, fashion looks, and NYC lifestyle content. The daughter of designer Cynthia Rowley, Kit has built her own identity beyond fashion lineage—launching her brand KIT and developing a strong voice in the “modern domestic meets socialite” space. Her content uniquely merges “young Martha Stewart” energy with Gen Z culture, positioning her as both aspirational and relatable. She represents a hybrid creator balancing heritage credibility with a fresh, content-first approach

Hawaii, USA

Kescily is a lifestyle creator, model, and visual collaborator known for her work rooted in Maui’s natural environment and alternative culture aesthetics. Her content blends travel, beach lifestyle, and artistic photography with a distinct connection to cannabis culture and creative communities. She has collaborated closely with photographer and glass artist Zack Davis, contributing to both visual campaigns and brand storytelling for projects like Dunhyden Glass. Rather than operating as a traditional influencer, Kescily’s presence leans more artistic and niche—focused on imagery, mood, and subculture alignment over mass-market appeal. Her platform reflects a blend of modeling, creative direction, and lifestyle storytelling, positioning her within a smaller but highly specific audience segment tied to wellness, nature, and counterculture lifestyle communities.