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About Lucy Jackson

Lucy Jackson is an Australian lifestyle entrepreneur, podcast host, fashion creator, and media personality best known as the co-founder of the influential women’s lifestyle platform Jagger & Stone and co-host of the hit podcast Happy Hour with Lucy & Nikki. Originally rising to prominence through fashion blogging and social media, Lucy has evolved into one of Australia’s most recognizable millennial lifestyle creators, building a brand centered around friendship, dating culture, travel, wellness, nightlife, fashion, and relatable life storytelling. Her content blends aspirational travel and fashion imagery with highly candid, personality-driven commentary that resonates strongly with women in their late 20s through 40s. Unlike Gen Z trend creators, Lucy’s audience skews older millennial, with strong engagement around relationships, entrepreneurship, wellness, humor, and “girls’ group chat” style conversations. She has also expanded into merchandise, live events, publishing, podcasting, and creator-led business ventures.

Past Campaigns

Primarily women ages 28–45+, especially millennial audiences interested in fashion, travel, dating culture, wellness, entrepreneurship, nightlife, podcasts, and relatable lifestyle storytelling. Jagger & Stone Happy Hour Podcast Basic Girls Guide Fashion & Beauty Brands Travel & Hospitality Campaigns Lifestyle Retail Partnerships Alcohol & Beverage Campaigns Women’s Wellness Brands