Hair and Nails

Charlotte, NC, USA

Yesenia Hipolito is a beauty, hair, and lifestyle creator known for highly shareable content centered on self-love, confidence, glam tutorials, hair transformations, and women’s empowerment. Her Instagram and YouTube presence blends beauty education with aspirational lifestyle storytelling, creating strong appeal among millennial and Gen Z women. She is also the founder of ****, which strengthens her positioning as both a creator and beauty entrepreneur. Her content frequently includes hair styling tutorials, beauty routines, skincare, personal confidence messaging, and polished lifestyle visuals. With a large cross-platform following, Yesenia has strong value for beauty, wellness, and fashion partnerships, especially brands seeking a creator with both trust-led tutorial content and product founder credibility. Her audience is highly aligned with beauty discovery and conversion-driven campaigns.

Los Angeles, CA, USA

Nicole Bennett is a lifestyle and fashion-focused content creator known for her clean aesthetic and elevated everyday style. Her content centers around outfit inspiration, beauty routines, and day-in-the-life moments, delivered through a polished yet approachable lens. She leans into neutral tones, minimal styling, and trend-aware looks, making her content highly shareable and aligned with modern fashion audiences. Nicole blends aspirational visuals with relatable routines, creating a balance between curated style and everyday wearability. Her platform is well-suited for fashion, beauty, and wellness partnerships, with a focus on effortless styling and contemporary trends. She represents a new wave of creators who prioritize aesthetic consistency, brand alignment, and social-first storytelling across lifestyle and fashion categories.

Texas, USA

Magen Reaves is a Texas-based lifestyle creator, entrepreneur, and fashion influencer who shares a mix of family life, faith, and everyday style inspiration. Known for her engaging reels and try-on content, she highlights wearable outfits, seasonal trends, and accessible fashion for busy moms. Her content often blends real-life moments — from sports mom life to family routines — with polished outfit styling and beauty touches. Magen also incorporates faith-driven messaging and personal storytelling, which adds emotional depth and relatability to her platform. As a multi-category creator, she bridges fashion, home, and lifestyle content, building a loyal audience that connects with her authenticity, humor, and consistent daily posting style

Los Angeles, CA, USA

Lauren Iaconetti is a lifestyle and beauty creator based in Los Angeles, California. With a passion for hair styling, beauty trends, and everyday lifestyle content, she uses her platform to inspire confidence and authenticity. On Instagram, Lauren shares hair tutorials, beauty tips, personal insights, and relatable moments that resonate with her audience. She also co‑hosts the “I Don’t Get It” podcast with her sister Ashley Iaconetti and Naz Perez, where they candidly discuss pop culture, relationships, and life’s quirks in a way that feels like chatting with friends. Known for her engaging personality and trustworthy recommendations, Lauren blends practical advice with fun, personal content that helps followers feel their best every day.

Arizona, USA

Jess DeJohn, known online as Lowcarbdashian, is a low-carb lifestyle and creator who built her platform around weight loss, real-life parenting, and “chaos-approved” product recommendations. Based in Arizona, she shares a mix of GLP-1–assisted weight loss updates, low-carb meals, beauty routines, and everyday life with young children. Her content blends humor, honesty, and unfiltered moments, often leaning into the realities of motherhood while maintaining a glam-meets-relatable aesthetic. Originally gaining traction through keto and low-carb content, she has expanded into broader lifestyle and affiliate-driven content, positioning herself as a hybrid creator who combines transformation storytelling with high-frequency product promotion and daily life content.

New Jersey, USA

sabel Bedoya is a Colombian-born beauty, fashion, and wellness influencer known for her bold makeup looks, hair content, and confidence-driven messaging across Instagram, TikTok, and YouTube. With over 2–3 million followers on Instagram, she built her platform as a self-taught beauty creator sharing tutorials, product reviews, and transformation content. She has worked with major beauty brands and has been featured in outlets like Women’s Health, while also participating in events such as New York Fashion Week. Isabel’s content emphasizes empowerment, encouraging women to embrace confidence through beauty and self-expression. Her audience engages heavily with her glam transformations, hair styling, and personality-driven posts, positioning her as a long-standing creator in the beauty influencer space.

Lehi, UT, USA

April Orgill is a Utah-based beauty and lifestyle creator, professional hairstylist, and family content personality best known for her educational hair tutorials and family-focused storytelling across social media. She first gained online traction through her YouTube channel “Hair 101 with April,” where she shares step-by-step hairstyling techniques, braids, cuts, and beauty tips. April later expanded into lifestyle and family content through the popular “April and Davey” channel, documenting everyday life with her husband and six children. With more than a decade of professional hairstyling experience and training in cosmetology, she blends expert beauty knowledge with relatable family content. Her Instagram presence highlights hair tutorials, motherhood moments, home life, and brand collaborations, making her a trusted voice among women and parents interested in beauty, family life, and practical lifestyle inspiration.

Nashville, TN, USA

Natalie King is a Nashville-based lifestyle, fashion, and beauty creator known for her polished yet approachable content across Instagram, TikTok, and YouTube. A University of Georgia alum and former cheerleader, Natalie built a loyal community by sharing everyday style, hair tutorials, travel moments, and behind-the-scenes glimpses of her life with friends and creators in the Nashville social scene. Her Instagram account @inatalieking has grown to more than 150K followers, where she mixes outfit inspiration, beauty routines, and relatable lifestyle storytelling. Natalie has expanded her brand through collaborations and digital products, including photo presets and fashion partnerships. With a warm on-camera personality and consistent visual aesthetic, she connects strongly with young women looking for casual style inspiration, beauty tips, and aspirational but attainable lifestyle content.

Nashville, TN, USA

Jada Maria Glenn is a lifestyle and community-focused TikTok creator known for relatable short-form videos, personal storytelling, and content centered around female friendship, social experiences, and young adult life. Through her TikTok presence, Jada shares everyday moments, social events, and personality-driven content designed to resonate with a Gen-Z audience. She is also active in organizing real-world community experiences, including “The Girlhood Social,” an event that brings together women for creative activities, networking, and social media content creation. Her platform blends digital storytelling with offline community building, reflecting the growing trend of creators using social media to cultivate real-life audiences and experiences. Jada’s content style focuses on positivity, connection, and modern female social culture, helping her connect with viewers who enjoy lifestyle-driven TikTok personalities and community-oriented creators.

California, USA

Breanna Cohoon is a hairstylist and beauty content creator known online as @hairbybreanna_, where she shares hair tutorials, styling tips, and salon transformations. Her content focuses on practical hairstyling techniques such as braids, buns, ponytail upgrades, and everyday styling ideas that viewers can recreate at home. She also posts behind-the-scenes moments from her work as a professional stylist, along with hair extensions, color transformations, and bridal hair inspiration. Breanna built her audience by making quick educational videos that simplify hairstyling for everyday routines, gym hair, and special occasions. Her social media presence spans Instagram, TikTok, and other platforms where she provides hair education and beauty inspiration. Through tutorials and product demonstrations, she has built a large following of viewers interested in hairstyling advice and beauty content.

Toledo, OH, USA

Kenya Moore is an American actress, producer, former Miss USA, and lifestyle creator known globally for her work in entertainment and her strong social media presence. With over 2.4 million Instagram followers, she rose to fame through television — notably The Real Housewives of Atlanta — and has since expanded her platform to fashion, beauty, travel, and entrepreneurial ventures. Kenya is the founder and CEO of Kenya Moore Hair, a product line distributed in major retail outlets, and frequently promotes beauty and lifestyle content across her social channels. Her voice resonates with followers seeking glam fashion inspiration, beauty routines, travel moments, and candid personal lifestyle posts, blending celebrity influence with accessible lifestyle content.

United States

Sasha Tijerina is a lifestyle creator and content influencer known for sharing beauty tips, fashion finds, everyday style, and family‑centered content on Instagram. Through her platform, she highlights beauty routines, DIY hair tutorials, style inspiration, home and lifestyle recommendations, and relatable daily moments that resonate with her audience. Sasha also curates curated shopping links and product recommendations via her Linktree storefront, often including affordable products, seasonal deals, and brand collaborations. Her content blends personal storytelling with product features and tips that help followers discover new beauty and lifestyle products. Over time, she has built a dedicated following who look to her for approachable style and practical beauty advice.

Madison, WI, USA

Jasmine Vargas, known online as @thejasminemaria, is a Madison-based beauty and lifestyle creator, makeup artist, and blogger. She built her digital presence through honest beauty reviews, makeup tutorials, and affordable fashion finds shared across Instagram and her blog. As a professional bridal makeup artist, Jasmine often integrates professional beauty tips with everyday routines, helping followers learn practical makeup techniques and product recommendations. Her content also includes motherhood moments, book recommendations, and lifestyle posts reflecting her life as a Latina mom of two. Over the years she has collaborated with consumer beauty and lifestyle brands while maintaining a focus on authentic product reviews and tutorials. Her audience follows her for approachable beauty guidance, affordable fashion inspiration, and relatable family-centered lifestyle content.

United States

Annie Pearce, known on Instagram as @anniesforgetmeknots, is a U.S.–based lifestyle creator recognized for her approachable content focused on family life, hair tutorials, home décor inspiration, and everyday routines. She built her following through practical beauty content—especially braided hairstyle tutorials—and relatable family-centered posts featuring motherhood and home life. Over time, her content expanded to include cleaning routines, home organization, décor inspiration, and daily lifestyle moments that resonate with a community looking for practical ideas and visual inspiration. Annie’s posts often combine DIY hair techniques, home updates, and candid family storytelling, creating a personable feed that blends beauty tutorials with domestic lifestyle content. Her audience engages with her for approachable ideas around beauty, homemaking, and everyday family living.

United States

Blair Walnuts is a Bulgarian born, U.S. based lifestyle creator known for satirical luxury content, dating humor, and hyper feminine “rich girl” storytelling across YouTube, TikTok, and Instagram. Her videos blend parody and aspiration, featuring shopping hauls, beauty routines, travel diaries, and relationship commentary that play on internet sugar baby and soft life tropes. She built her audience through viral “I tried living like…” challenge videos and comedic vlogs, later evolving into a character driven persona that mixes irony with aspirational aesthetics. With over one million YouTube subscribers and strong short form reach, her content performs through entertainment value rather than traditional trust based recommendations, making her strongest for awareness, viral campaigns, and personality led brand integrations.

United States

Kathleen Post is a fashion and lifestyle creator known for polished everyday styling, denim focused outfits, and accessible trend driven looks. Her content blends casual wardrobe staples with elevated basics, offering followers practical outfit formulas for work, weekends, and going out. She emphasizes wearable silhouettes, neutral palettes, and mix and match layering that supports repeatable styling rather than one time statement pieces. Her feed maintains a clean, editorial aesthetic while remaining relatable through real life wearability and mid range price points. Kathleen’s audience looks to her for seasonal capsule guidance, denim fits, and occasion dressing that feels current but not trend dependent. She is positioned for brand partnerships across contemporary fashion, footwear, accessories, and beauty with strong performance in try ons, mirror styling, and outfit roundups

United States

Heather Poppie is a lifestyle and fashion creator known for polished, feminine visuals that blend everyday style, beauty routines, and curated home moments. Her content focuses on wearable outfits, neutral palettes, hair and makeup tutorials, and seasonal styling that resonates with women looking for approachable, classic aesthetics. She shares try ons, product favorites, and daily life snapshots that position her as a relatable micro lifestyle voice rather than a high production influencer. Her feed emphasizes consistency, soft color grading, and aspirational but attainable looks. Heather’s audience engages with beauty recommendations, casual fashion inspiration, and home lifestyle content, making her a strong fit for accessible fashion, drugstore and mid tier beauty, and everyday essentials. She performs best with outfit breakdowns, GRWM content, and product based storytelling that mirrors real daily routines.

Georgia, USA

Brittany Miller is a Jamaican beauty and lifestyle creator focused on melanin rich beauty, hair, and everyday glam. Her content blends makeup tutorials, wig installs, skincare routines, and casual lifestyle moments that highlight Caribbean culture and confidence driven styling. She extends her presence across YouTube and TikTok where she shares longer form beauty education and personal vlogs, positioning herself as an emerging voice in Caribbean beauty influencing. Her platform centers on accessible looks, affordable product mixes, and bold glam visuals that resonate with Gen Z and young millennial audiences. With strong engagement in the Jamaican creator market, she is building a cross platform beauty brand rooted in representation and self expression

United States

Ana Maria Jones is a lifestyle and beauty content creator best known for her relatable short-form videos, “get ready with me” routines, and family-centered posts. Her content blends everyday humor, motherhood moments, hair and makeup transformations, and couple-focused clips that frequently go viral across TikTok and Instagram. She often shares beauty services, glam sessions, and personal style updates, positioning herself as an accessible voice for young women and moms who enjoy quick, authentic content rather than highly polished influencer aesthetics. Ana also appears in collaborative content with her partner, expanding her reach into couples and family audiences. With a growing multi-platform following and consistent engagement on viral reels, she has built a recognizable presence in the beauty, lifestyle, and parenting creator space while remaining rooted in casual, personality-driven storytelling.

Austin, TX, USA

Lupita Arellanos, widely known as MakeupByPita, is a Texas-based beauty and lifestyle creator who built a loyal audience through relatable tutorials, viral challenges, and family-focused content. Rising on YouTube with approachable drugstore hauls, ASMR videos, and “worst reviewed” beauty experiments, she expanded into TikTok and Instagram, where her upbeat personality and candid storytelling resonate with young moms and Gen Z viewers. A longtime digital creator, she blends glam looks with real-life moments—parenthood, cooking, and everyday routines—making her platform both aspirational and authentic. Pita has partnered with major brands across beauty, tech, and entertainment and was named an emerging lifestyle influencer by industry talent groups. Her content emphasizes positivity, affordability, and confidence, positioning her as a trusted voice for accessible beauty and family lifestyle inspiration

Florida, NY, USA

Andrea Matillano is a beauty creator and lifestyle influencer passionate about honest makeup, skincare and drugstore reviews. With a thriving community on Instagram and YouTube, she breaks down products with clarity, practicality, and a no-nonsense approach that resonates with beauty lovers everywhere. Whether she’s testing affordable gems or sharing seasonal favorites, Andrea’s content empowers her audience to shop smarter and feel confident in their routines. Based in Florida, her authentic voice and engaging storytelling have made her a trusted resource in the beauty community. Follow for real-world recommendations, everyday makeup tips, and beauty discoveries you’ll actually want to try.

Maya Ladson is a makeup artist, licensed cosmetologist and beauty entrepreneur sharing glam, confidence and creativity with her community. She started her journey playing with eyeshadow and quickly turned that passion into a full time craft, building a platform where makeup meets self expression. Maya runs her own makeup business, creates custom lash looks, and offers beauty services that empower others to feel beautiful. She’s also the founder of her own beauty ventures including Virtuous Minks and ATL Hair Boutique and showcases trends, tutorials, and product favorites that inspire beauty lovers everywhere. Follow for makeup inspo, lash looks, hair styling, and behind-the-scenes of running a beauty brand

New York, NY, USA

Arissa is a US-born content creator and lifestyle influencer based in New York City, known for her vibrant fashion, beauty, thrift and travel content. With roots on YouTube dating back to 2013, she’s built a dedicated audience who tune in for wardrobe hauls, NYC street style, beauty routines and day in the life vlogs. Her posts mix chic fashion with everyday authenticity from vintage thrift finds to curated outfits that inspire. Arissa also shares travel diaries from Aspen, Miami and beyond, and connects with followers through beauty tips and trend-forward looks. A go to voice in the fashion community, she collaborates with brands that align with her aesthetic and creative vision

New York, NY, USA

Jenn Michelle Capella is a NYC-area celebrity makeup artist, hairstylist, beauty educator & entrepreneur known for creating timeless glam for bridal, editorial, TV, fashion week and special occasions. As the founder of GlamLife Beauty, she blends artistry with confidence-boosting style to help people look and feel unforgettable. Jenn is also a passionate women’s empowerment advocate, building community through her Women Warriors Collab and supporting fellow creators and business leaders. Her work has been featured on CBS Lifestyle Today, The Today Show, QVC and major fashion events like NYFW and Miami Swim Week. Whether behind the chair or in front of the camera, she brings heart, hustle and beauty to every project