DIY and Home Decor

Encinitas, CA, USA

Lisa Allen is a California based lifestyle influencer, esthetician, mom of four and founder of Salty Lashes a popular blog and Instagram destination where she blends fashion, beauty, wellness and family content with everyday authenticity. With over 200,000 followers, Lisa shares personal style inspiration, skincare and beauty tips, home décor ideas, and family moments that feel both real and aspirational. After more than two decades as a licensed esthetician, she launched BetterDaysCo, a wellness brand born from her desire for a healthier, energizing alternative to traditional drinks and supplements. Through her digital platforms, Lisa creates curated content that resonates with a broad audience of women balancing style, health and motherhood. Her engaging storytelling and trusted recommendations have made her a go to voice for fashion finds, beauty must haves and wellness routines, all delivered with warmth, humor and relatable insight.

California, USA

Jessica Jelly, known online as The Rustic Pallet, is a home décor and lifestyle influencer celebrated for her cozy, moody, rustic aesthetic and timeless interior inspiration. Based in Northern California, she shares real-life glimpses into her 1940s cottage life with her high school sweetheart and their growing family of three boys and a baby blending family moments with beautiful design ideas that feel both approachable and aspirational. Jessica’s feed showcases seasonal decorating, curated décor details, DIY projects, and styling tips that help followers create homes filled with texture, warmth, and character. With a strong Instagram community and a knack for finding the right balance between vintage charm and modern comfort, her content resonates deeply with homeowners and décor lovers alike. Whether she’s sharing favorite rug finds or layered moody interiors, Jessica inspires her audience to embrace cozy living and thoughtful space design every day.

Kirkland, WA, USA

Molly Mesnick is a lifestyle content creator, interior design enthusiast, real estate professional, and beloved Bachelor Nation personality known for her warm, authentic voice and eye for stylish living. After appearing on Season 13 of The Bachelor, Molly and her husband Jason built a life centered around family, home, and community, which she now shares with her large and engaged audience. On Instagram, she shares design inspiration, home tours, everyday moments with her family and favorite products that make life at home more beautiful and functional. Molly also showcases décor finds, seasonal home styling tips, and trusted lifestyle recommendations through her Linktree and LTK shop making it easy for followers to discover her go‑to products. With a blend of real estate insights and creative content, she creates approachable inspiration for home lovers and families alike, rooted in genuine experiences and aesthetic passion.

Indianapolis, IN, USA

Jessica Madison is a lifestyle content creator, wife and twin mom sharing her passions for style, home décor, beauty and everyday family life from her cozy corner of Indiana. What started as a casual Instagram account documenting DIY projects and life in their 1970s fixer‑upper has blossomed into a vibrant online community of followers who love her authentic voice, witty sarcasm and relatable content. Jessica blends seasonal fashion, beauty favorites and home décor inspiration with real‑life “shenanigans” from tackling renovations to everyday mom moments. She curates her favorite finds through her blog and LTK shop, making it easy for her audience to discover products she genuinely loves and uses from Target and Amazon favorites to beauty must‑haves and décor pieces. With warm storytelling and practical recommendations, Jessica invites her followers into her life, where style meets comfort and real life is always worth sharing.

Oklahoma City, OK, USA

Madison Vining (known online as madisonviningblog) is a lifestyle and family content creator who shares her journey of faith, homesteading, homeschooling and motherhood with a large engaged community. A devoted wife and mama of six, Madison openly shares everyday life on the homestead in Oklahoma City from home birth and adoption advocacy to homeschooling and raising farm animals. Her content centers on intentional living, family traditions, simple lifestyles, and finding joy in the ordinary moments of family life. Through Instagram, her blog, and social posts, Madison connects with followers who appreciate authentic storytelling, wholesome inspiration and practical tips for family centric living. Her voice resonates with moms seeking encouragement, real-life honesty and community as they navigate parenting, caregiving, and faith-rooted values. With a blend of heart-felt narratives and everyday insights, she continues to grow her presence as a trusted voice in the lifestyle and parenting space.

Chicago, IL, USA

Lauren Lillie, better known as @thelilliebag is a Chicago‑area lifestyle creator and stylist who inspires her audience with everyday fashion, beauty, home finds and real life moments. A mom, wife and former hairstylist with an eye for accessible style, Lauren curates looks that blend comfort, versatility, and timeless pieces — all on a practical budget. Her content ranges from seasonal outfit inspo and wardrobe staples to beauty favorites and home styling tips that feel attainable for women at every stage of life. With over 200K followers, she’s built a community around stylish simplicity and confidence in self‑expression whether it’s a casual weekend outfit or elevated everyday wear. Through shoppable posts and honest reviews, Lauren helps her audience discover trends that feel personal and real. Grab a cozy sweater, a great pair of boots and join her in styling the layers of life — one outfit at a time!

Alabama, USA

Charlotte Evans Russell, known as Charlotte’s Happy Home, is a lifestyle creator, home décor enthusiast, and budget friendly style expert based in Alabama. She shares her passion for creating beautiful welcoming spaces with a focus on accessible décor, DIY projects, and everyday family life. Charlotte’s content spans home organization, seasonal decorating, fashion, beauty, and thrifting, all delivered with her signature warmth, humor, and authenticity. What started as a creative outlet while renovating her historic farmhouse has grown into a full-fledged lifestyle brand, connecting with a community of followers who value practical tips, relatable parenting moments, and intentional living. She inspires her audience to celebrate life’s small joys while making homes feel comfortable, stylish and functional. Beyond Instagram, Charlotte curates shopping guides, product recommendations and seasonal inspiration, helping followers transform their spaces and routines without breaking the bank. Her approachable style and genuine personality make her a trusted voice in lifestyle and home content.

Dallas, TX, USA

Jenn Todryk, better known as The Rambling Redhead, is a dynamic lifestyle influencer and content creator celebrated for her authentic down-to-earth approach to everyday life. As a devoted mom of three, Jenn blends family life with home design, DIY projects and practical tips for parents navigating the chaos of daily routines. She is widely recognized for her work on HGTV’s No Demo Reno, where her creativity and hands-on design skills shine. Beyond television, Jenn curates relatable content on Instagram, sharing home décor inspiration, fashion finds, beauty favorites and honest parenting moments. Her passion extends to podcasting with You, Me & Mike, and she co-founded Armor Coffee, bringing her love for community and quality coffee to life. Jenn’s approachable style, humor, and commitment to real life content make her a trusted voice for families and creators seeking inspiration, tips and good vibes online.

Shannon Tripp (known online as shantripp) is a United States-based digital creator, pediatric ER nurse, and mother of six who empowers parents with practical health, safety, and motherhood guidance. With a large Instagram following of over 600,000 people, Shannon combines her decade of experience as a pediatric emergency room nurse with her personal journey as a mom to share educational tips, simple health hacks, and real-world advice that help caregivers feel more confident in everyday parenting. She created the online course Mastering Medical Emergencies for Moms to teach life-saving skills and everyday wellness strategies so parents can manage common child health situations with calm and competence. Shannon also shares content about family life, home routines, and products she trusts, connecting with her audience through authenticity and actionable insights. Her mission is to equip other parents with knowledge that bridges modern medicine with real-life caregiving

Monroe, GA, USA

Addison’s Wonderland is the creative world of interior designer and lifestyle expert Brittany Palazzo. What began as a colorful bedroom design for her daughter Addison has grown into a nationally recognized interior design brand known for bold color, layered pattern and joyful storytelling. Based in Monroe, Georgia, Brittany blends traditional design with playful modern touches that feel personal, approachable and lived in. Through her design studio, retail boutique, and digital platforms, she shares home transformations, travel inspiration, fashion finds, and everyday moments rooted in creativity and connection. Addison’s Wonderland has been featured across major home and lifestyle media outlets and continues to inspire a loyal audience drawn to vibrant spaces and intentional living. Brittany believes that the spaces we live in shape how we feel and that color, texture and thoughtful design can elevate everyday life. Her work reflects a balance of function, beauty and personality

Allie, best known online as Farmhouse4010, is a home and lifestyle influencer sharing inspiration for modern farmhouse interiors, affordable fashion and everyday family living. With a loyal audience following her home renovations, seasonal styling and design tips, she creates content that makes beautiful spaces feel attainable. Much of her affordable fashion and homeware content is shoppable through LIKEtoKNOW.it (LTK), where she curates outfits and decor pieces that blend classic comfort with current trends. From rustic kitchen accents to cozy fall fashion, Allie’s content resonates with followers who love stylish living without the premium price tag. She champions thoughtful design, practical styling and family‑friendly fashion making every space and outfit feel like home.

Rexburg, ID, USA

Kelsi Fullmer, known online as fullmhouse is a U.S.‑based lifestyle and family content creator with a large engaged audience across Instagram and TikTok. She shares relatable videos and posts about daily life with her husband Caleb and their children, focusing on family fun, humor, parenting moments and practical life hacks. Over the years, she has grown a community that appreciates her honest, joyful approach to sharing real family experiences and home life often highlighting gift guides, product recommendations,and everyday favorites. Kelsi also curates seasonal and themed gift guides on her website and storefronts, helping followers discover products she personally uses or loves from household essentials to beauty and fashion finds. Her content blends lifestyle inspiration with useful recommendations, building trust with her audience and making her a sought‑after partner for brand collaborations across categories like food, retail, wellness and home goods

Flat Rock, NC, USA

Cristin Cooper is a lifestyle creator, blogger, and digital influencer who shares everyday fashion, home decor, beauty and seasonal inspiration with her engaged community. She launched her platform originally as The Southern Style Guide, blending her background in advertising and marketing with her passion for style, curated shopping, and approachable design. Over time, her content evolved into a broader lifestyle destination under her own name where she showcases outfit ideas, beauty favorites, home finds and thoughtful recommendations from her life as a wife and mother. Known for her relatable voice and honest shopping insights, Cristin connects with followers through real-life style posts, product roundups and practical decor tips. Her online presence reflects a blend of curated aesthetics and everyday living, making style and design accessible to a wide audience. She continues to grow her brand and share what she loves from curated looks and beauty staples to home favorites and family moments.

San Diego, CA, USA

Emily Ann Gemma is a fashion, beauty, and lifestyle influencer known for her polished, relatable approach to style and everyday life. She first gained widespread recognition through her blog The Sweetest Thing, where she blended fashion advice with personal storytelling before expanding her presence to Instagram and other social platforms. Today, Emily shares curated outfit looks, beauty tips, and lifestyle content with a community of over a million followers making her a trusted source for inspiration in wardrobe curation and seasonal trends. A wife and mother to her children Luke and Sophia, Emily balances family life with her entrepreneurial career, often incorporating personal moments into her content to connect authentically with her audience. Her work includes collaborations with notable brands and product recommendations that reflect her elevated yet accessible aesthetic.

Houston, TX, USA

Amber Vestal is the voice and vision behind Wife on a Dime a lifestyle and home decor creator known for curating affordable everyday finds and sharing practical styling inspiration. Based in Texas, Amber started her platform as a creative outlet and a way to share ideas for making any home feel welcoming without overspending. Over the years she has grown a loyal community by posting daily about home decorating, shopping insights, DIY projects, midsize fashion and her life as an IVF mom. Her content blends thoughtful curation with relatable storytelling, helping followers discover budget‑friendly pieces and creative ways to enhance their spaces. A self described shopper and DIY enthusiast, Amber also shares glimpses of family life and her love for pets, plants and design. With a genuine voice and a knack for finding great deals, she continues to inspire her audience to live beautifully without compromise.

Florida, USA

Sara Hopkins Ayala, better known as @sayhop is a Florida-based digital creator and lifestyle influencer with a vibrant community of over 200,000 followers on Instagram. Known for her engaging and authentic content, Sara brings humor, relatability and creativity to every post, connecting deeply with her audience through everyday moments, stylish looks and real-life experiences. With roots in social media entertainment and a flair for storytelling, she has built a strong presence across platforms by blending lifestyle, fashion and personal insights into content that resonates. Whether sharing day-to-day vibes, brand collaborations, or trend-setting ideas, Sara’s energetic voice and warm personality keep fans coming back for more. Passionate about community and creativity, she partners with brands that reflect her fun, authentic style, making her a go to influencer for lifestyle, fashion and culture forward collaborations.

Los Angeles, CA, USA

DIY designer, home decor inspiration guru and lifestyle creator sharing beautiful spaces and practical design ideas from her home in the United States. With a focus on creating intentional interiors that blend style with livability, she helps followers turn everyday rooms into cozy, Pinterest worthy spaces through DIY projects, mood boards, room makeovers and budget‑friendly design tips. Jennifer’s content celebrates the joy of hands on home transformation, from clever organization hacks to thoughtful styling touches that make a house feel like a home. She also shares lifestyle content, sourcing guides and seasonal inspiration that resonates with design lovers at every level. Whether you’re interested in decor trends, renovation projects, or simple ways to refresh your space, this account delivers daily ideas to inspire your next project. Follow for gorgeous interiors, honest design insights and a community passionate about making pretty spaces.

Nashville, TN, USA

Hollie Woodward is a Nashville, Tennessee based lifestyle creator, fashion influencer, and mom of three known for sharing everyday style, beauty, home decor and family life with a massive community of over 1.3 million followers on Instagram She co‑founded The Post a fashion brand she runs with her best friend, blending elevated style with real‑life mom moments.Hollie’s content spans casual and chic outfit inspiration, beauty favorites, home projects, and candid glimpses into motherhood and marriage with her husband Darek. Her warm, approachable voice and polished aesthetic make her a trusted source for style ideas and lifestyle recommendations. From seasonal fashion edits to beauty routines and daily family adventures, Hollie invites her audience to follow along with genuine storytelling and relatable content.

Chattanooga, TN, USA

Deb McCoy and Danelle Harvey — known together as @debanddanelle — are a lifestyle creator duo based in Chattanooga, Tennessee USA, who inspire over 340 K followers with their passion for home decor, DIY projects, vintage style, and simple daily living. Their creative journey began with restoring and documenting the renovation of an old colonial home, turning it into a beautifully styled space using antiques, thrifted finds and imaginative repurposed furniture. Today they share decorating tips, daily lifestyle content, recipes, and home inspiration across social media and their blog, bringing charm and practicality to every post. Known for their approachable aesthetic and honest recommendations, Deb and Danelle make everyday life feel both stylish and achievable.

Nashville, TN, USA

Sarah Knuth is a Nashville, Tennessee based lifestyle and fashion influencer with a community of over 1 million followers on Instagram. She’s known for her blend of family life, style, home decor and travel content, sharing moments from motherhood with her husband Kent and their three children Rock, Rome and Indy alongside wardrobe inspiration and design ideas. Sarah first grew her online presence through modeling and blogging, eventually building a platform that resonates with followers seeking both aspirational aesthetics and relatable family moments. Her content spans fashion, kids’ style and lifestyle recommendations, making her a sought‑after creator for brands and audiences alike.

Raleigh, NC, USA

Lauren Bown is a lifestyle blogger, content creator, and founder of Lauren Loves, where she shares style, home, motherhood, and everyday inspiration with her engaged audience. She launched her blog in 2011 while studying Fashion and Textile Management at North Carolina State University, turning her passion for fashion and curated living into a full-time creative career. Over the years, Lauren has collaborated with major brands like Nordstrom, Athleta, Kendra Scott, and Target, and also runs her retail business, Elisabeth Ashlie. Based in Raleigh, North Carolina, she balances family life with content creation, sharing relatable moments, favorites and seasonal style picks that resonate with women navigating life, home, and self-expression

Amber Massey, known online as masseya, is a lifestyle and motherhood creator based in Jackson, United States, with a rapidly growing community of over 1.5 million followers on Instagram. She shares authentic content centered around family life, motherhood with five children, personal style, home décor, and everyday moments that celebrate connection and joy. Amber’s feed blends fashion inspiration, lifestyle tips, family routines, and real‑life reflections, making her a relatable voice for parents and style enthusiasts alike. She partners with brands to showcase products she genuinely loves and uses, bringing thoughtful recommendations to her audience. Through her engaging content and down‑to‑earth presence, Amber creates a space that motivates followers to find beauty in the everyday and embrace life’s meaningful moments.

San Diego, CA, USA

Ashlee Jensen (@ashlee.annn) is a lifestyle content creator and mom known for sharing moments of intentional living, beauty, and everyday life with her 100K+ Instagram community. She highlights slow‑crafted citrus salts and family farm goods from Jensen Family Farms Co., blending creative lifestyle content with small‑business passion and practical inspiration. Ashlee’s feed reflects her love for classic styling, beauty moments, homemade goods and life’s little joys all presented with warmth and authenticity. As co‑host of The Art of Joy podcast, she explores healing, connection, and meaningful stories with listeners, further connecting with her audience beyond the grid. Open to collaborations and partnerships that reflect her values, Ashlee continues to grow her voice as a relatable and engaging creator.

Dallas, TX, USA

Katy Roach, the voice behind Living My Best Style, is a lifestyle creator inspiring nearly a million followers with effortless fashion, cozy home décor, everyday favorites, and real-life moments that make life more joyful and stylish. Based in the U.S., she shares curated outfit ideas, must-try recipes, health and fitness inspiration, and décor tips that turn ordinary days into favorite memories. A devoted mom with a love for food, plants, and thoughtful design, Katy brings warmth, optimism, and authenticity to every post. Whether highlighting chic outfits, home inspiration, or everyday beauty finds, Living My Best Style encourages followers to feel confident, inspired, and stylish while embracing life’s simple pleasure