Beauty and Cosmetics

United States

Kathleen Post is a fashion and lifestyle creator known for polished everyday styling, denim focused outfits, and accessible trend driven looks. Her content blends casual wardrobe staples with elevated basics, offering followers practical outfit formulas for work, weekends, and going out. She emphasizes wearable silhouettes, neutral palettes, and mix and match layering that supports repeatable styling rather than one time statement pieces. Her feed maintains a clean, editorial aesthetic while remaining relatable through real life wearability and mid range price points. Kathleen’s audience looks to her for seasonal capsule guidance, denim fits, and occasion dressing that feels current but not trend dependent. She is positioned for brand partnerships across contemporary fashion, footwear, accessories, and beauty with strong performance in try ons, mirror styling, and outfit roundups

United States

Heather Poppie is a lifestyle and fashion creator known for polished, feminine visuals that blend everyday style, beauty routines, and curated home moments. Her content focuses on wearable outfits, neutral palettes, hair and makeup tutorials, and seasonal styling that resonates with women looking for approachable, classic aesthetics. She shares try ons, product favorites, and daily life snapshots that position her as a relatable micro lifestyle voice rather than a high production influencer. Her feed emphasizes consistency, soft color grading, and aspirational but attainable looks. Heather’s audience engages with beauty recommendations, casual fashion inspiration, and home lifestyle content, making her a strong fit for accessible fashion, drugstore and mid tier beauty, and everyday essentials. She performs best with outfit breakdowns, GRWM content, and product based storytelling that mirrors real daily routines.

United States

Mikirai is a beauty and lifestyle creator known for soft glam makeup, skincare routines, and calm GRWM content focused on natural complexion and everyday wearability. Her videos highlight base makeup techniques, product textures, and subtle glow looks using natural lighting and minimal backdrops. She positions as a skin-first beauty voice, prioritizing routine driven tutorials, self-care rituals, and fragrance features over trend heavy transformations. Her aesthetic is clean, neutral, and tutorial focused, making brand integrations feel educational and product led. She performs strongest with morning routines, foundation breakdowns, and skincare prep content that drives saves and repeat viewing. Her audience values approachable techniques and realistic beauty standards, making her a strong fit for skincare, complexion, and wellness aligned campaigns.

United States

Sav McKinley is a lifestyle and fashion creator known for polished daily outfit inspiration, beauty routines, and aspirational yet approachable content. Her feed blends neutral aesthetics, elevated basics, and trend driven styling with strong visual consistency, making her a fit for contemporary fashion, clean beauty, and wellness partnerships. She balances mirror styling videos, casual GRWM clips, and brand integrations that feel native to her personal wardrobe. Sav’s content performs well with young female audiences seeking wearable trends rather than high fashion editorial looks. She presents a soft luxury tone without heavy branding, which makes sponsored posts feel organic. Her visual identity centers on minimal palettes, natural lighting, and curated home settings. She is positioned for long term brand ambassadorships in fashion, skincare, accessories, and everyday lifestyle categories.

Lexington, KY, USA

Sara Cardona is a fashion, beauty, and lifestyle creator known for high‑energy try‑on hauls, outfit inspo, beauty tutorials, and trend edits tailored to young, style‑focused audiences. Her content combines accessible fashion finds with seasonal styling, makeup routines, and product reviews that drive saves and shopping behavior. She often showcases affordable brands alongside mid‑range labels, making her relatable for college students and young professionals building versatile wardrobes. Sara’s polished visual aesthetic, quick‑cut video formats, and engaging captions help her creator content perform well with both retail partners and fashion‑centric communities. She positions as a trend interpreter and everyday style guide rather than high‑end fashion editorial, keeping her content feel approachable and commerce‑ready.

United States

Savvy Janine is a fashion and lifestyle creator known for delivering affordable outfit inspiration, everyday styling tips, and curated shopping finds designed for real life. Her content focuses on attainable fashion, seasonal trends, and budget friendly wardrobe building, often paired with beauty routines and casual lifestyle moments. She blends polished visuals with practical recommendations, making her feed highly shoppable and brand friendly. In addition to outfit posts, she shares photo editing presets, styling guides, and blog driven content that extends her influence beyond Instagram. Her aesthetic is clean, feminine, and accessible, appealing to followers looking for wearable looks rather than high fashion editorials. Savvy positions herself as a relatable style resource for women who want trend aware outfits at approachable price points while maintaining a cohesive, visually branded feed.

Dallas, TX, USA

Merrick White is a fashion creator, stylist and wardrobe educator best known for her platform Merrick’s Art. She helps women build confidence through practical outfit ideas, closet organization tips, and approachable style guidance that fits real life. With a focus on versatility and intentional dressing, Merrick breaks down how to maximize what you already own while thoughtfully adding new pieces. She is also the founder and designer of the Merrick White Collection, creating timeless, comfortable dresses designed to be worn again and again. As a mom of three and longtime content creator, Merrick connects with her audience through honest, wearable fashion that balances trends with function, making personal style feel accessible, polished and sustainable.

Madison, WI, USA

Carly A. Riordan is a U.S.‑based lifestyle and fashion creator known for her timeless personal style, prep‑inspired outfits, and engaging lifestyle content. Posting from Madison, Wisconsin, she shares curated wardrobe styling, seasonal outfit inspiration, and versatile looks that resonate with women seeking classic, elevated fashion with everyday wearability. Beyond style, Carly highlights her book club and stitch club communities, blending thoughtful cultural content with practical fashion advice. Her platform fosters authentic connection with her audience through relatable storytelling, clear outfit breakdowns, and shoppable links that make outfit replication effortless. With a blend of fashion, lifestyle, community engagement, and creative content, she offers strong brand partnership potential across retail, beauty, accessories, and lifestyle categories.

Nashville, TN, USA

Kelly Henderson is a Nashville-based lifestyle creator, celebrity stylist, and podcast host behind Velvet’s Edge. With over a decade in the country music industry styling artists like Dierks Bentley and Jason Aldean, she has grown Velvet’s Edge into a multi-platform brand covering fashion, beauty, wellness, travel, and personal growth. Her content combines elevated everyday style, candid discussions on relationships and mental health, and personal development guidance. Known for a polished yet approachable aesthetic, Kelly engages professional women navigating careers, dating, and self-discovery. Velvet’s Edge positions her as a trusted style authority and lifestyle voice, creating authentic, high-impact collaborations for brands in fashion, beauty, wellness, and lifestyle sectors

California, USA

Maya Vorderstrasse is a California‑based lifestyle and fashion creator celebrated for her elevated, minimalist aesthetic, refined outfit inspiration, and beautifully curated content. With a focus on quality basics, neutral tones, and timeless wardrobe pieces, Maya shares accessible styling ideas for everyday wear, travel looks, and seasonal transitions. Her feed seamlessly blends fashion with travel, home visuals, and lifestyle moments, appealing to an audience seeking modern yet wearable inspiration. By offering clean, cohesive aesthetics and thoughtful product recommendations, she fosters strong audience trust and high engagement. Maya’s versatile content and relatable style make her an attractive partner for fashion, beauty, home, and lifestyle brands focused on trends balanced with sophistication and long‑term wearability.

United States

The Housley Life is the family YouTube channel of actress and TV host Tamera Mowry‑Housley, her husband Adam Housley, and their children Aden and Ariah. Launched in 2019, the channel shares authentic day‑to‑day moments, family adventures, holiday traditions, parenting experiences, and lighthearted lifestyle content filled with love, laughter, and real family dynamics. Episodes showcase everything from simple dinner nights and outdoor activities to seasonal celebrations and travel‑style vlogs, encouraging connection and relatability for viewers who enjoy wholesome family storytelling. With a celebrity upbringing and television background, the channel bridges traditional entertainment and personal vlogging, creating approachable content that resonates with parent audiences and fans of family life stories.

New York, NY, USA

Hailey Omollo is a New York City based fashion model and digital creator known for editorial posing, beauty imagery, and modeling education content. Originally raised in Pennsylvania, she pivoted from a pre-medical path to pursue modeling full time, relocating to NYC in 2022. Her platform blends high fashion test shoots, commercial lifestyle visuals, and behind the scenes guidance for aspiring models, including posing tips, casting preparation, and portfolio development. She positions herself as both a working model and a mentor, offering checklists, newsletters, and coaching resources for new talent entering the industry. With a clean, agency ready aesthetic and a focus on confidence driven storytelling, she appeals to emerging models and fashion focused audiences seeking industry access and practical education.

Georgia, USA

Brittany Miller is a Jamaican beauty and lifestyle creator focused on melanin rich beauty, hair, and everyday glam. Her content blends makeup tutorials, wig installs, skincare routines, and casual lifestyle moments that highlight Caribbean culture and confidence driven styling. She extends her presence across YouTube and TikTok where she shares longer form beauty education and personal vlogs, positioning herself as an emerging voice in Caribbean beauty influencing. Her platform centers on accessible looks, affordable product mixes, and bold glam visuals that resonate with Gen Z and young millennial audiences. With strong engagement in the Jamaican creator market, she is building a cross platform beauty brand rooted in representation and self expression

Atlanta, GA, USA

Stacie Haight Connerty is an Atlanta‑based lifestyle creator, beauty expert, and award‑winning blogger behind DivineLifestyle.com and the Instagram handle @stacieinatlanta. With a marketing MBA and decades of content creation experience, she’s been recognized as one of the South’s most influential lifestyle bloggers. Stacie shares elevated everyday style, beauty favorites, travel inspiration, food experiences, and family life with her three children, blending aspirational visuals with practical takeaways. She’s also known for speaking at industry events, coaching small business owners, and leading social media initiatives that help brands grow. Stacie’s content resonates with women who love fashion, beauty breakthroughs, city living, and lifestyle refinement, making her a trusted voice for aspirational yet attainable partnerships.

New York, NY, USA

Lexie Lombard is a New York–based lifestyle creator known for blending fashion, beauty, travel, and personal development into thoughtful digital storytelling. She built her platform through candid conversations about money, career growth, and creative independence, positioning herself as a voice for financial literacy within the influencer space. Her content balances polished editorial visuals with transparent reflections on adulthood, freelancing, and self-discovery. In addition to brand partnerships, Lexie hosts long-form discussions on entrepreneurship, social media strategy, and building sustainable income as a creator. Her aesthetic leans minimalist and fashion-forward, often highlighting elevated basics, clean beauty, and destination travel. With a loyal Gen Z and millennial audience, Lexie has carved out a niche at the intersection of style, education, and modern digital business

United States

Edith Cuevas, known online as yooedith, is a U.S.-based lifestyle and beauty creator recognized for her soft, feminine aesthetic, home organization content, and couple-focused vlogs with her husband Ricardo. She blends everyday routines with aspirational touches—sharing cleaning resets, self-care rituals, affordable fashion finds, and curated Amazon and LTK storefront recommendations. Her content often highlights seasonal décor, pink-toned beauty setups, and practical lifestyle upgrades that resonate with a young, budget-conscious audience. Beyond Instagram, she produces long-form YouTube videos and joint content on the Edith & Ricardo channel, documenting home life, celebrations, and travel moments. With strong engagement and a loyal following, she has positioned herself as a relatable micro-influencer in the beauty, home, and lifestyle space, making her an effective partner for accessible DTC and everyday essentials brands.

Dallas, TX, USA

Ciara is a Dallas-based lifestyle creator sharing content centered on womanhood, motherhood, faith, beauty, fashion, and travel. A University of Texas at Arlington broadcast communications graduate, she first built an audience on YouTube with hair tutorials and styling videos before expanding into Instagram and LTK, where she curates affordable petite fashion, home finds, and family life moments. Her content blends polished outfit inspiration with relatable routines, brand partnerships, and faith-driven storytelling, resonating with a highly engaged community of young moms and style-conscious women. Ciara frequently collaborates on long-term campaigns, promotes smart-home and retail brands, and offers shoppable outfit links, positioning herself as a trusted voice in accessible fashion, beauty, and modern motherhood content

Las Vegas, NV, USA

Sarah Tripp is a Las Vegas–based fashion and lifestyle creator best known for her platform Sassy Red Lipstick, where she champions body positivity, confident curves, and accessible luxury style. She launched her blog in 2013 to share outfit inspiration, beauty favorites, travel, and motherhood, quickly building a global audience across Instagram and LTK. A midsize fashion advocate, Sarah is recognized for styling trend-driven looks for sizes beyond traditional straight sizing while promoting self-confidence and personal expression. She has collaborated on sold-out swim collections and partners with fashion, fitness, and beauty brands that align with her glamorous yet wearable aesthetic. Featured in outlets like Forbes, Glamour, and Women’s Health, Sarah continues to expand her influence through curated shopping guides, seasonal edits, and everyday styling that blends luxury pieces with attainable finds.

United States

Ana Maria Jones is a lifestyle and beauty content creator best known for her relatable short-form videos, “get ready with me” routines, and family-centered posts. Her content blends everyday humor, motherhood moments, hair and makeup transformations, and couple-focused clips that frequently go viral across TikTok and Instagram. She often shares beauty services, glam sessions, and personal style updates, positioning herself as an accessible voice for young women and moms who enjoy quick, authentic content rather than highly polished influencer aesthetics. Ana also appears in collaborative content with her partner, expanding her reach into couples and family audiences. With a growing multi-platform following and consistent engagement on viral reels, she has built a recognizable presence in the beauty, lifestyle, and parenting creator space while remaining rooted in casual, personality-driven storytelling.

Eugene, OR, USA

Gabie Switzer is a family travel and lifestyle creator who helps parents create memorable experiences with their kids through practical, beautifully curated content. From detailed travel itineraries and destination guides to motherhood, home life, and everyday recommendations, Gabie shares the products, tips, and experiences that genuinely make family life easier. A former Division I cheerleader at the University of North Carolina, she brings a thoughtful, detail-oriented approach to planning and storytelling that has earned the trust of her engaged community. Married to former NFL wide receiver Ryan Switzer and raising three young children, Gabie’s content resonates with parents looking for inspiration they can actually use. Her audience values her honest recommendations, organized travel planning, and relatable perspective, making her an ideal partner for travel, hospitality, family, home, baby, and lifestyle brands.

Atlanta, GA, USA

Maria Gloria is a U.S.-based beauty and lifestyle creator known for her warm, story-driven content and signature love of blush, soft glam, and everyday self-care. Blending makeup tutorials, relatable vlogs, and personal storytelling, she has built a loyal audience across Instagram and YouTube, where she shares approachable beauty routines, product favorites, and candid life updates. Her aesthetic balances cozy, feminine visuals with honest conversations that resonate with young women navigating confidence, creativity, and personal growth. In addition to beauty, Maria incorporates lifestyle, wellness, and light fashion content, positioning herself as an authentic voice rather than a trend-driven influencer. With hundreds of thousands of followers and strong cross-platform engagement, she is a valuable partner for accessible beauty, DTC, and self-expression focused brands seeking genuine connection with a highly engaged, community-oriented audience

Los Angeles, CA, USA

Ale Jay, also known as Lisa Joy, is a Los Angeles based beauty creator recognized for her detailed makeup tutorials, skincare routines, and product comparisons across Instagram, TikTok, and YouTube. Her content focuses on helping viewers achieve flawless, affordable glam through step-by-step techniques, ingredient education, and honest wear-tests. Known for blending drugstore and prestige beauty, she frequently reviews viral trends, foundation matches, acne solutions, and beginner-friendly routines. Ale Jay has built a highly engaged, predominantly female audience and has earned industry recognition, including an emerging creator award from IPSY for her consistent multi-platform output. She collaborates with major beauty brands while maintaining a practical, educational tone that resonates with everyday makeup users seeking professional assurance without the luxury price barrier

St. Augustine, FL, USA

Nikole Thompson, known online as TalkTargetToMe, is a U.S.–based lifestyle and shopping creator focused on affordable fashion, beauty, and home finds . A mom of three, she built a loyal following by sharing real-time store walkthroughs, seasonal new arrivals, and “add-to-cart” product roundups that make budget shopping feel curated and stylish. Her content blends relatable family moments with try-ons, home styling, and everyday essentials, positioning her as a trusted voice for young moms and value-driven consumers. Nikole’s conversational “shop with me” reels, detailed product links, and organized LTK collections help followers quickly discover trending items without overspending. With over 500K followers, she has become a go-to creator for cozy neutrals, practical basics, and accessible trend pieces that translate easily into everyday life.

Austin, TX, USA

Lupita Arellanos, widely known as MakeupByPita, is a Texas-based beauty and lifestyle creator who built a loyal audience through relatable tutorials, viral challenges, and family-focused content. Rising on YouTube with approachable drugstore hauls, ASMR videos, and “worst reviewed” beauty experiments, she expanded into TikTok and Instagram, where her upbeat personality and candid storytelling resonate with young moms and Gen Z viewers. A longtime digital creator, she blends glam looks with real-life moments—parenthood, cooking, and everyday routines—making her platform both aspirational and authentic. Pita has partnered with major brands across beauty, tech, and entertainment and was named an emerging lifestyle influencer by industry talent groups. Her content emphasizes positivity, affordability, and confidence, positioning her as a trusted voice for accessible beauty and family lifestyle inspiration