Guadalupe Espinoza (MakeupbyPita)
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About Guadalupe Espinoza (MakeupbyPita)
Lupita Arellanos, widely known as MakeupByPita, is a Texas-based beauty and lifestyle creator who built a loyal audience through relatable tutorials, viral challenges, and family-focused content. Rising on YouTube with approachable drugstore hauls, ASMR videos, and “worst reviewed” beauty experiments, she expanded into TikTok and Instagram, where her upbeat personality and candid storytelling resonate with young moms and Gen Z viewers. A longtime digital creator, she blends glam looks with real-life moments—parenthood, cooking, and everyday routines—making her platform both aspirational and authentic. Pita has partnered with major brands across beauty, tech, and entertainment and was named an emerging lifestyle influencer by industry talent groups. Her content emphasizes positivity, affordability, and confidence, positioning her as a trusted voice for accessible beauty and family lifestyle inspiration
Past Campaigns
Ulta Beauty Head & Shoulders HBO Max Meta Toshiba SHEIN Fatal Closet Kitsch Burlington (beauty haul content) TJ Maxx (makeup deal hauls)
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