
Murad Osman
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About Murad Osman
Murad Osmann is a Russian-born photographer, filmmaker, creative entrepreneur and one of the most recognizable names in travel content. He became internationally famous through #FollowMeTo, the visual series he created with his wife, Nataly Zakharova, turning a simple hand-holding composition into a global visual language. The project has been featured by Forbes and major international media and helped establish Osmann as a pioneer in Instagram travel storytelling. Beyond photography, he is a film producer and co-founder of Hype Production, with credits including the feature film Sputnik. His work combines luxury travel, fashion, architecture, culture and cinematic visual storytelling, making him particularly valuable for global tourism, luxury, hospitality, fashion and premium lifestyle campaigns.
Past Campaigns
Luxury Travel • Tourism • Hospitality • Fashion • Automotive • Photography • Premium Lifestyle • Global Destinations BoChic — global Le Tour De BoChic jewelry collaboration INC International Concepts / Macy's — travel-inspired fashion campaign Michael Kors — fashion collaboration for #FollowMeTo imagery Phillip Lim — fashion collaboration for the series Canon — photography/camera partnership and campaign work Sony — photography equipment used throughout the #FollowMeTo project Diesel — reported limited-edition fashion collaboration based on #FollowMeTo imagery RockNShop — wardrobe partner for the India leg of the BoChic campaign
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