Erica Lugo
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About Erica Lugo
Erica Lugo is a fitness coach, transformation expert, and digital creator who built her platform by documenting her personal weight-loss journey and health transformation. After once weighing more than 320 pounds, she lost over 160 pounds through consistent training and lifestyle changes, inspiring a large online community focused on realistic fitness and health goals. Erica later became a trainer on the television reboot of The Biggest Loser, expanding her visibility beyond social media. Today she focuses on women’s health, metabolic fitness, and functional coaching—especially around hormone health, thyroid issues, and sustainable weight loss. Through her EricaFitLove brand and coaching programs, she offers workouts, nutrition guidance, and community support designed to help women build long-term health habits rather than pursue extreme dieting or short-term fitness trends.
Past Campaigns
Built Bar – protein snack bars referenced in diet routines Halo Top – low-calorie ice cream featured in nutrition examples Quest Nutrition – protein snacks and cookies female, ages ~25–45, interested in weight-loss journeys, sustainable fitness, hormone health, and realistic body transformation coaching Banza – chickpea pasta used in healthy meal plans MyFitnessPal – calorie tracking and nutrition app Half Size Me – weight-loss coaching and podcast community Motiv8 Athlete – fitness apparel/athlete partnership Fit Love Fuel – her own supplement and nutrition product line
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