Emily Schuman
Contact
Want to work with this creator?
Save creators with a free account · unlock contact info with Pro
Create a free accountAlready have an account? Sign in
Open to
About Emily Schuman
Emily Schuman is a Los Angeles-based fashion, lifestyle, and home entrepreneur best known as the founder of the pioneering lifestyle brand and blog Cupcakes and Cashmere. Widely recognized as one of the original millennial lifestyle bloggers, Emily launched the platform in 2008, combining fashion, beauty, food, entertaining, and interior design into what became one of the most influential early creator-driven lifestyle brands. Over the years, she transformed Cupcakes and Cashmere from a personal blog into a multi-platform media and commerce company that expanded into fashion collections, home décor, jewelry, books, and e-commerce. Her aesthetic is centered around “aspirational but attainable” living — polished fashion, elevated home styling, entertaining, beauty routines, and curated everyday experiences. Emily is also the author of bestselling lifestyle books including Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease. Her long-running influence helped shape the modern creator-commerce and lifestyle influencer industry before Instagram-first influencing became mainstream.
Past Campaigns
Primarily women ages 30–50+, especially millennial audiences interested in fashion, home décor, beauty, entertaining, motherhood, lifestyle commerce, and classic California lifestyle inspiration. Cupcakes and Cashmere Nordstrom BB Dakota Birchbox Coach Forever 21 Home & Lifestyle Retail Partnerships Beauty & Fashion Collaborations
More creators in Own Brand
Like Emily Schuman? See similar creators in Own Brand: Devin Brugman, Erika Angel, and Jenn Cho.
