Los Angeles, CA, USA
Lilit Caradanian is a beauty entrepreneur, creator, podcast host, and founder of the cosmetics brands Elcie Cosmetics and Elcientials Skincare. Before becoming a successful business owner, Lilit built her reputation as one of Los Angeles' most sought-after makeup artists, developing a loyal following through her beauty expertise, education, and social media presence. After earning her MBA and working in finance, including a corporate role at Disney, she transitioned full-time into beauty, eventually launching her own product lines and growing a global audience of more than one million followers.
Today, Lilit's platform extends beyond beauty to include entrepreneurship, family life, motherhood, wellness, fashion, and personal development. A wife, mother, and CEO, she shares content focused on building businesses, balancing family and career, beauty tutorials, lifestyle inspiration, and health-conscious living. Her website and social platforms showcase her passion for beauty, food, fashion, wellness, and empowering women to pursue their goals while maintaining strong family values.