Lifestyle

Cleveland, OH, USA

Brianna Koehler, known online as @bitsofbri, is a motherhood, homemaking, and lifestyle creator who has built a highly engaged digital ecosystem centered around family life, routines, and everyday inspiration. Based in Cleveland, Ohio, she shares content focused on cleaning motivation, home organization, easy recipes, seasonal décor, and motherhood storytelling, all delivered in a warm, highly relatable tone. She originally rose to prominence through her YouTube channel, where her “clean with me” and routine-style videos generated millions of views and built a loyal audience that has translated across Instagram and commerce platforms. Her Instagram now operates as a high-intent lifestyle and shopping hub, blending homemaking inspiration with fashion, holiday content, and affiliate-driven product recommendations, particularly through LTK and brand partnerships.

New York, NY, USA

Brianne Manz is the founder of Stroller in the City, a long-established lifestyle and parenting media brand built around family life in New York City. A former fashion showroom owner, Brianne transitioned into content creation after becoming a mother, building one of the most recognizable “NYC mom” platforms spanning motherhood, city living, travel, style, beauty, and teen-family lifestyle content. Her content blends elevated fashion sensibility with practical family storytelling, covering everything from city guides and family travel itineraries to shopping edits, seasonal fashion, and beauty favorites. The brand has also been featured by outlets including Today, E! News, and People, giving it strong editorial credibility in addition to creator influence

Dallas, TX, USA

Betsy Mikesell is a family lifestyle creator, entrepreneur, and CEO best known as the founder of Beddy’s, a fast-growing bedding brand that gained national recognition for its zip-up bed-making system. She first rose to prominence through The Mikesell Family YouTube channel, where she documented family life, parenting, and major life events, later translating that audience into a highly successful direct-to-consumer business. Her Instagram blends motherhood, family storytelling, home life, entrepreneurship, and product-driven content, often integrating her brand into everyday routines. Betsy has built a strong, loyal audience of approximately 325K–335K followers, with engagement rates considered “very good” for her category. She represents a powerful hybrid of creator + founder, making her especially valuable for commerce-led campaigns and brand storytelling rooted in real business ownership.

Dallas, TX, USA

Crisp Collective is a home, lifestyle, and seasonal content brand led by Bethany Crisp, focused on creating approachable inspiration for family life, entertaining, and everyday living. The platform blends gift ideas, easy recipes, holiday content, outfits, and home styling, with a strong emphasis on seasonal moments and family traditions. A key differentiator is the brand’s owned product ecosystem, particularly the highly popular “Crisp Cringle” elf kits, which position the account as both a creator platform and a commerce-driven brand. The content style is warm, practical, and highly shareable, making it especially effective for Pinterest-style inspiration and Instagram shopping funnels.

Napa, CA, USA

Artem Chigvintsev is a professional dancer, choreographer, and television personality best known for his long-standing role on Dancing with the Stars (DWTS) and Strictly Come Dancing (UK). A former DWTS Mirrorball Trophy winner, Artem has built a global entertainment brand through ballroom dance, live touring, television appearances, and celebrity partnerships. Originally trained in Russia and competing internationally before transitioning into television, he has become one of the most recognizable male professional dancers in the U.S. entertainment circuit. His Instagram content blends dance performances, behind-the-scenes rehearsal moments, family life, fatherhood content, and lifestyle storytelling with partner Maksim Chmerkovskiy’s dance ecosystem and DWTS alumni network influence.

Houston, TX, USA

Alexis Nicole is a healthcare, lifestyle, and educational creator best known as the face behind The Nurse Nook, a highly trusted nursing and medical-content platform built around real-world nurse life, career transitions, and wellness. A BSN, RN, Alexis has built a loyal audience through relatable and highly informative content that blends professional expertise with day-in-the-life storytelling. Her platform covers nursing school advice, specialty changes, shift routines, postpartum and pediatric nursing insights, self-care, and lifestyle content that resonates strongly with healthcare professionals and aspiring nurses. She has successfully expanded from YouTube into Instagram, where her content feels polished but highly authentic, combining medical credibility with approachable lifestyle storytelling. This creator is particularly valuable for healthcare education, scrubs, wellness, and women’s lifestyle campaigns.

Austin, TX, USA

Made & Taylored is a high-energy beauty, hair, fashion, and lifestyle creator brand led by Taylor, known for blending salon expertise with everyday lifestyle storytelling. Her Instagram presence combines hair transformations, color education, styling inspiration, fashion finds, crafts, dogs, and highly relatable “chaos-driven” day-in-the-life content that strongly resonates with millennial women and beauty-focused audiences. A major part of the brand’s identity is her ownership of Made & Taylored Salon, which elevates the account beyond a traditional creator page into a service-based business and personal brand hybrid. The platform is highly visual and conversion-friendly, especially for beauty tutorials, salon services, haircare product partnerships, and lifestyle commerce

Los Angeles, CA, USA

Hannah Burcaw is a family, relationship, and advocacy-driven creator best known as one half of the highly influential Squirmy and Grubs digital ecosystem alongside her husband, Shane Burcaw. Her content centers around authentic storytelling about marriage, disability advocacy, caregiving, humor, and everyday life, presented through a deeply relatable and emotionally resonant lens. Through Instagram and the massively successful Squirmy and Grubs YouTube channel, Hannah has helped build one of the most trusted and visible platforms focused on interabled relationships and modern family storytelling. Her Instagram following is currently estimated at ~1M–1.1M followers, with strong engagement and a highly loyal community. Her content is especially powerful because it blends advocacy with warmth, humor, and aspirational partnership storytelling, making her a standout creator for purpose-led campaigns.

Nashville, TN, USA

Taylor Mills Young is a family lifestyle, motherhood, and elevated home-life creator best known for sharing her life with country music star Brett Young. While she first became publicly recognized through her relationship with Brett, Taylor has built a strong standalone social presence centered around motherhood, family milestones, travel, home moments, and polished everyday lifestyle content. Her Instagram content is warm, intimate, and highly aspirational, often featuring life with their daughters, family travel, holiday traditions, and behind-the-scenes moments from the Young family’s life. This blend of premium family storytelling and celebrity-adjacent visibility gives her strong appeal for motherhood, home, travel, and family retail partnerships. Public sources place her following at roughly 110K–117K followers, with strong recognition across lifestyle and country music audiences

United States

Allie Boss is a leading home, family, and farmhouse lifestyle creator best known for documenting the renovation of her 1800s farmhouse while sharing homesteading, homemaking, and family-centered everyday life. Her content blends rustic interiors, DIY home projects, homeschooling, motherhood, and simple living with a warm, highly visual aesthetic that strongly resonates with millennial mothers and home-focused audiences. Her platform has evolved into a major lifestyle and décor presence, with follower estimates ranging from 300K to 450K+ across reporting platforms and consistently strong engagement in the family and home category. She is especially known for farmhouse design inspiration, cozy seasonal styling, and authentic storytelling around motherhood and faith. The account also extends into affiliate commerce through home finds, presets, and family lifestyle partnerships.

Nashville, TN, USA

Jess Clarke is a lifestyle, home, and motherhood creator known for polished family storytelling, elevated everyday style, and warm, relatable personal content. She is widely recognized as the wife of former The Bachelor lead Ben Higgins, but has built a strong standalone digital presence centered around family life, motherhood, home décor inspiration, travel, and fashion-led lifestyle moments. Following the recent arrival of her first daughter in 2025, Jess’s content has naturally expanded further into motherhood, family routines, and baby-focused storytelling, which has strengthened her relevance with millennial women and young moms. Her audience responds well to aspirational yet accessible family content, elevated home aesthetics, and emotionally driven life updates. This makes her especially valuable for baby, family, home, travel, and lifestyle partnerships.

New York, NY, USA

Awf The Record is a culture, media, and lifestyle podcast hosted by Mona Kosar Abdi and Jeannette Reyes, built around candid, unfiltered conversations at the intersection of news, entertainment, and modern life. The show positions itself as a space “between the group chat and the news cycle,” blending journalism backgrounds with personality-driven storytelling. Both hosts bring strong broadcast media credentials, with Mona as an award-winning journalist and Jeannette as a former news anchor, giving the podcast a credibility-first foundation that is rare in the creator podcast space. The content spans career pivots, motherhood, beauty, relationships, pop culture, and social commentary, often featuring high-profile guests from media, entertainment, and wellness industries. The podcast has quickly grown into a culture-led audio brand, with strong distribution across YouTube, Spotify, and Apple Podcasts and a highly engaged social audience of listeners who value authenticity, humor, and real-life advice.

Los Angeles, CA, USA

Beau Clark is an entertainment personality, podcast host, and digital creator best known for his role on Bravo’s Vanderpump Rules and his long-standing relationship with Stassi Schroeder. His Instagram presence under @thegoodthebadthebogie blends reality TV fame, fatherhood, comedy, sports fandom (notably LA Rams support), and behind-the-scenes family life in Los Angeles. He has built a strong secondary identity as a relatable “everyman” reality star, often sharing humorous takes on parenting, marriage, and daily life while maintaining ties to the broader Bravo universe. Beau also co-hosts the podcast “The Good The Bad The Baby,” which extends his brand into parenting and lifestyle audio content. His audience is highly engaged due to his connection to Vanderpump Rules and ongoing Bravo ecosystem visibility. (heepsy.com ) With approximately 700K+ followers, he sits firmly in the entertainment + lifestyle creator category with strong crossover into reality TV-driven influence

United States

Christina Chaccour is a family lifestyle, fashion, and motherhood creator known for polished yet highly relatable content built around parenting, everyday style, and elevated family living. Her Instagram presence blends warm family storytelling with fashion-forward outfits, beauty moments, and lifestyle snapshots that resonate strongly with millennial women and young mothers. Her content style feels aspirational but accessible, combining home life, children, family milestones, seasonal style, and personal lifestyle moments that drive strong engagement. Based on recent influencer ranking data, Christina has built a highly engaged audience of followers with an impressive engagement rate of 7.81%, which is notably strong for her category. She is a strong fit for family, fashion, beauty, home, and parenting-focused partnerships, particularly for brands looking for authentic motherhood-led storytelling.

Seattle, WA, USA

Julie Lancia is a leading home décor, interiors, and social commerce creator best known as one half of The Design Twins, the highly successful twin-led home and lifestyle brand she built alongside her sister Jodie. Julie’s content centers on elevated yet approachable interiors, seasonal styling, DIY décor, Amazon home finds, and practical organization ideas that convert strongly through affiliate commerce. Over the years, she has evolved from a home décor influencer into a major Amazon-led shopping and home finds creator, with strong authority in shoppable content, styling tutorials, and home refresh inspiration. Her audience responds particularly well to affordable luxury, quick décor upgrades, and everyday home solutions. With roughly 675K followers on Instagram and strong engagement, Julie is a top-tier creator in the home shopping and décor category.

Los Angeles, CA, USA

Vicki Gunvalson is a reality television icon, entrepreneur, and lifestyle personality best known as the original “OG of the OC” from The Real Housewives of Orange County. As one of the founding cast members of the franchise since 2006, she built a massive audience around luxury lifestyle, family drama, entrepreneurship, and highly memorable personal branding. Beyond television, Vicki is the longtime founder and CEO of Coto Insurance & Financial Services, a business she built decades before her Bravo fame. Recent reports indicate she is planning a major business transition in 2026 while also returning full-time to RHOC for its landmark 20th season. Her Instagram presence blends Bravo nostalgia, personal life updates, travel, family moments, and entrepreneurial storytelling, making her highly relevant for entertainment, luxury lifestyle, and personality-driven brand campaigns. With approximately 1.2M followers, she remains one of the most recognizable figures in reality TV culture.

Nashville, TN, USA

Crystal Paine, widely known as The Money Saving Mom, is one of the most established creators in the personal finance, family budgeting, and intentional living space. She built her platform by helping families save money, budget smarter, and live more intentionally through practical tips, daily deals, meal planning, parenting advice, and faith-based encouragement. Over time, her brand has expanded beyond frugality into family life, motherhood, financial literacy, and inspirational lifestyle content. Her audience trusts her for highly actionable savings strategies, couponing, side-hustle ideas, and realistic budgeting systems for busy families. With approximately 184K+ Instagram followers and a long-standing blog and email business, Crystal operates as both a creator and a founder in the finance/lifestyle vertical.

Dallas, TX, USA

Casey Leigh Wiegand is a leading lifestyle, home, motherhood, and wellness creator known for her warm, visually rich storytelling and deeply engaged family-focused audience. Based in Texas with strong roots in Dallas, Casey has built a multi-platform brand around intentional living, cozy home design, family traditions, faith, wellness, and emotionally resonant motherhood content. Her platform blends aspirational interiors, seasonal décor, recipes, travel, family life, and personal reflections with a signature “sunshine and softness” aesthetic. Originally rising through her long-running blog The Wiegands, she has evolved into a major home and lifestyle voice with over 1.1M Instagram followers and strong authority in the home décor and DIY space. Her content performs especially well for family lifestyle, interiors, wellness, and premium retail partnerships.

Los Angeles, CA, USA

An author, podcast host, and lifestyle creator whose content centers on motherhood, wellness, family life, and elevated home routines. Best known for her books and her parenting-focused BDA Baby platform, she has built a highly polished social presence that blends celebrity lifestyle with approachable family storytelling. Her Instagram frequently features parenting conversations, home moments, wellness rituals, and thoughtful brand integrations tied to motherhood and self-care. Katherine’s audience strongly overlaps with millennial moms, women interested in family-first lifestyle content, and consumers drawn to premium home, baby, and wellness brands. Her creator profile is especially strong for partnerships in parenting, home organization, baby products, and lifestyle gifting

Corona, CA, USA

Kristen Lemmon is a parenting and lifestyle creator known for relatable short-form content focused on the real-life chaos, humor, and emotional truths of motherhood. Her content style leans heavily into parenting comedy skits, young family life, and everyday mom struggles, making her highly resonant with millennial moms and young parents. Kristen’s storytelling feels candid and emotionally grounded, which helps her audience connect strongly with the daily realities of raising children. In addition to her social presence, publicly available creator marketplace profiles position her as a strong partner for family, home, and parenting-focused campaigns. Her content is highly sponsor-friendly for brands looking to reach moms through authentic, lived-in storytelling rather than polished aspirational lifestyle content.

Florida, NY, USA

Savannah Usher is a lifestyle and motherhood-focused digital creator known for warm, relatable content centered on family life, fashion, and everyday product recommendations. Her Instagram presence leans heavily into mom life, Amazon finds, UGC-style product storytelling, and family-focused routines, creating highly sponsor-friendly content that feels organic and recommendation-driven. Based in Florida, Savannah’s content style blends polished lifestyle visuals with accessible daily moments, making her a strong fit for family, home, fashion, and affiliate-led retail campaigns. Her audience appears to connect strongly with practical shopping content, motherhood moments, and everyday life inspiration. With a growing engaged community, she sits well within the commerce-driven lifestyle creator lane that performs especially well for DTC and retail brands.

Los Angeles, CA, USA

Shannon Marie Struiksma, known online as Shanityfair, is a lifestyle, fashion, beauty, and family-focused digital creator with a strong commerce-driven social presence. Her content blends relatable motherhood, marriage humor, fashion finds, beauty recommendations, and everyday lifestyle moments with a highly conversational tone. She has built a loyal audience through personality-led storytelling and trusted product recommendations, particularly in home, wellness, and Amazon-driven affiliate commerce. Much of her monetization ecosystem extends through discount codes, LTK, and her Amazon storefront, making her a highly conversion-oriented creator for DTC and retail campaigns. Her audience engages strongly with family life content and sponsor-friendly routine integrations, making her a strong fit for lifestyle, wellness, and home brand partnerships

Nashville, TN, USA

Kelsey is a lifestyle and motherhood-focused digital creator known for warm, personal storytelling built around family life, parenting, travel, and everyday routines. Her content blends modern motherhood, home life, and aspirational lifestyle moments with a highly relatable tone that resonates strongly with millennial women and young families. Based in Nashville, she frequently shares content centered on life with her daughter, family experiences, and curated lifestyle visuals that feel polished yet authentic. With a strong Instagram community of approximately 163K followers and a healthy engagement rate, she is well-positioned for partnerships across family, beauty, home, travel, and parenting brands. Her content style is emotionally driven and highly sponsor-friendly, making her a strong fit for family-first campaigns and lifestyle integrations

Toronto, ON, Canada

Ayesha Sehra is a fitness, wellness, and personal development creator who built her platform through motivational health content, workout routines, mindset coaching, and lifestyle storytelling. She first gained traction on Instagram through fitness transformation posts, workout videos, and community-led wellness challenges, later expanding into broader self-growth and empowerment content. Her creator identity blends physical wellness with mindset and motivational messaging, making her highly relevant for female-focused health, activewear, supplement, and self-improvement campaigns. Ayesha’s content is rooted in aspiration and transformation—covering fitness journeys, confidence, daily routines, and personal development themes that resonate strongly with millennial and Gen Z women. She has also positioned herself within coaching and community-building spaces, which adds conversion strength beyond standard lifestyle creator partnerships.