Home and Restoration

United States

Nikki, known online as Farmhouse Decor Mama, is a lifestyle creator and blogger who shares a blend of farmhouse-inspired home décor, motherhood, family activities, and everyday living content. Through Instagram and her blog, she documents decorating ideas, seasonal styling, easy family recipes, parenting experiences, and practical home organization tips. Her content is centered around creating warm, inviting spaces and celebrating life's simple moments with family. Nikki's approachable storytelling and realistic depiction of home life have helped her build a loyal community of women looking for inspiration that feels achievable and authentic. By combining décor inspiration with family-focused content, Farmhouse Decor Mama has established herself as a relatable voice in the home and lifestyle creator space.

Missouri City, TX, USA

Tyra Chatman is a DIY home renovation, interior design, and lifestyle creator best known as the founder of What Love Built. She has built a highly engaged audience by documenting her journey of transforming homes through hands-on renovations, power-tool tutorials, room makeovers, organization projects, and budget-friendly design solutions. What sets Tyra apart is her ability to make home improvement approachable, empowering homeowners—especially women—to tackle projects themselves with confidence. Her content blends modern interior design, family life, home décor, contractor resources, and renovation education. Beyond social media, Tyra offers home consultations, renovation resources, workshops, and contractor referral services. Her audience follows her for practical DIY guidance, inspiring transformations, and attainable design ideas that help create beautiful, functional homes without sacrificing personality or budget.

Erika Vér is a home décor, DIY, interior design, and lifestyle creator best known as the founder of Peony + Honey, a rapidly growing home and lifestyle brand centered around creating beautiful, intentional living spaces. After spending a decade as a radio host in Cleveland, Erika transitioned into full-time content creation, where she now shares home renovations, decorating ideas, DIY projects, vintage finds, organization tips, and lifestyle content with her highly engaged audience. Known for her signature blend of approachable luxury and creative problem-solving, Erika inspires followers to transform their homes without sacrificing personality or budget. Her current home renovation projects, modern Victorian design aesthetic, and passion for timeless interiors have made her a trusted voice in the home design space.

Portland, OR, USA

Emily Henderson is one of the most influential home design creators in the United States, known for making interior design approachable, functional, and family-friendly. After winning HGTV's Design Star, she built a multimedia brand spanning television, publishing, product collaborations, and her highly successful design platform, Style by Emily Henderson. A New York Times bestselling author, stylist, and creative director, Emily shares home renovations, decorating advice, DIY projects, product recommendations, and real-life design solutions for families. Her content blends expert design knowledge with relatable storytelling, helping homeowners create beautiful spaces without sacrificing comfort or practicality. Over the past decade, she has become a trusted voice in home décor, renovation, and lifestyle content, attracting millions of followers seeking accessible design inspiration and home improvement ideas.

United States

Kara Karnes, known online as @karaskorner123, is a home décor, DIY, decorating, and lifestyle creator best known for helping women create beautiful, high-end homes on realistic budgets. Through her platform, Kara shares affordable home styling ideas, decorating tips, seasonal décor inspiration, furniture finds, organization solutions, and practical home transformation projects designed for everyday families. Her content focuses on making homes feel elevated and welcoming without requiring luxury budgets. She has built a highly engaged audience through room makeovers, holiday decorating, design tips, budget-friendly shopping recommendations, and home organization content. Kara's style blends traditional, farmhouse, and modern-classic influences, making her especially popular with homeowners looking for attainable home inspiration. She also utilizes LTK and affiliate platforms to curate décor collections and home finds for her audience.

Reno, NV, USA

House of Murphy is a home décor, lifestyle, and family-focused creator brand founded by Megan Murphy, known for sharing attainable interior design inspiration, seasonal styling, budget-friendly home finds, and everyday family life content. Built around the idea of creating a beautiful but livable home, the platform combines modern farmhouse aesthetics with approachable decorating tips, DIY inspiration, home organization, entertaining ideas, and affordable styling solutions. Megan launched House of Murphy in 2019 after building and designing her family home, documenting the process through Instagram and later expanding into a full lifestyle and décor platform. Her content blends cozy interiors, seasonal decorating, motherhood, shopping finds, and relatable family storytelling, resonating strongly with women looking for elevated but realistic home inspiration.

Functional Farmland is a homesteading, regenerative agriculture, and rural lifestyle creator platform focused on sustainable farming, self-sufficiency, gardening, and functional land management. The content centers around practical farm living, raising animals, growing food, homestead systems, and building a more self-reliant lifestyle through regenerative and hands-on farming practices. The platform blends educational farming content with everyday rural family life, often showcasing gardening systems, livestock care, DIY farm projects, food harvesting, and long-term land stewardship. Its audience is drawn to authentic “back-to-the-land” storytelling and practical farming knowledge rather than polished influencer aesthetics. Functional Farmland fits within the rapidly growing homestead and regenerative living creator category, where audiences are increasingly interested in sustainability, food independence, preparedness, and intentional rural living. The account’s appeal comes from realistic, educational farm content combined with family-centered rural lifestyle storytelling that resonates strongly with audiences seeking slower living and practical self-sufficiency.

Dallas, TX, USA

Maggie McGaugh is a Texas-based DIY, furniture flipping, and home renovation creator best known for transforming discarded furniture and thrifted finds into high-end home décor pieces. She built a massive social media following through viral “trash-to-treasure” content that combines furniture restoration, dumpster diving, home improvement tutorials, and highly relatable storytelling. Originally entering the creator space without formal design or renovation experience, Maggie gained traction by documenting her learning process in real time, which helped establish a highly authentic and approachable connection with her audience. Over time, she expanded her platform into home renovation projects, product reviews, thrifting education, creator-commerce, and lifestyle storytelling. Her content blends humor, DIY education, and entrepreneurial transparency, making her one of the strongest creators in the DIY/home transformation category.

New York, NY, USA

Tyler Moore, widely known as Tidy Dad, is a home organization, cleaning, and family lifestyle creator who has built a loyal audience through practical systems designed for busy families living in small spaces. A New York City public school teacher, husband, and father of three daughters, Tyler shares approachable routines, decluttering strategies, productivity habits, and realistic home management tips that prioritize functionality over perfection. His content blends organization advice with family life, wellness, routines, and emotional balance, helping followers simplify everyday living without creating unrealistic standards. Through his bestselling book Tidy Up Your Life, podcast appearances, and highly engaged social platforms, Tyler has become a trusted voice in modern family organization. His relatable storytelling, calm aesthetic, and achievable methods resonate strongly with parents, professionals, and households looking to reduce stress and create more intentional living environments.

Los Angeles, CA, USA

Katie Staples is the home and lifestyle creator behind Halfway Wholeistic, a digital platform focused on interior styling, family life, and approachable home inspiration. Katie Staples built her audience through curated home decor content, room makeovers, and lifestyle storytelling centered around creating warm, functional living spaces. Her content blends modern farmhouse and neutral design aesthetics with everyday family moments, making her relatable to homeowners and young families looking for attainable design inspiration. Unlike luxury interior creators, Katie Staples focuses on practical styling and accessible decor solutions while maintaining a visually cohesive brand identity. Through Halfway Wholeistic, she has expanded into blog content, curated home collections, and affiliate-driven home recommendations tied to decor and renovation inspiration.

Nashville, TN, USA

Christina Muscari, known as Pretty Distressed, is a DIY, home decor, and lifestyle creator focused on affordable home transformations, furniture flipping, and everyday living for women over 40. Her content centers on practical, budget-friendly home upgrades, including painted furniture, room makeovers, and accessible design ideas that resonate with everyday homeowners. She combines step-by-step DIY tutorials with lifestyle storytelling, making her content both inspirational and instructional. Christina has built a strong niche audience by focusing on affordable decor over luxury, positioning herself as a trusted voice for realistic home improvement. She also extends into creator education and podcasting, helping other creators build content businesses. Her platform blends utility, relatability, and commerce-driven recommendations.

United States

Allie Boss is a leading home, family, and farmhouse lifestyle creator best known for documenting the renovation of her 1800s farmhouse while sharing homesteading, homemaking, and family-centered everyday life. Her content blends rustic interiors, DIY home projects, homeschooling, motherhood, and simple living with a warm, highly visual aesthetic that strongly resonates with millennial mothers and home-focused audiences. Her platform has evolved into a major lifestyle and décor presence, with follower estimates ranging from 300K to 450K+ across reporting platforms and consistently strong engagement in the family and home category. She is especially known for farmhouse design inspiration, cozy seasonal styling, and authentic storytelling around motherhood and faith. The account also extends into affiliate commerce through home finds, presets, and family lifestyle partnerships.

North Carolina, USA

Philip or Flop is a leading DIY and home improvement creator known for high-quality, engineer-led renovation content that blends education, design, and step-by-step building tutorials. Created by Philip Bradford, a PhD-trained engineer and professor, the brand originally started as a hobby documenting home projects before scaling into a major social media DIY platform. His content focuses on full-home transformations, woodworking, renovations, and practical construction tutorials designed for everyday homeowners. With a strong emphasis on clarity, structure, and technical accuracy, Philip differentiates himself from typical lifestyle DIY creators by bringing a science and engineering background into home design. His projects often include large-scale renovations, outdoor builds, and highly detailed instructional breakdowns.

Chicago, IL, USA

Life on Cedar Lane is the home, interiors, and lifestyle platform created by Andrea Denes, a leading design-focused creator known for classic, comfortable, and family-friendly home styling. Based in the Chicago suburbs, Andrea has built a highly engaged audience through timeless interior design, new construction inspiration, room reveals, seasonal decor, travel, and curated shopping finds. Her signature aesthetic blends elevated neutral tones, airy spaces, and high-low styling that mixes luxury pieces with accessible retailer finds. What began as a passion project while raising four young children has evolved into a full-time creator business spanning Instagram, blog commerce, affiliate shopping, and branded home partnerships. With an audience approaching 700K followers, Andrea is a standout creator in home decor, renovation inspiration, and lifestyle commerce

South Jordan, UT, USA

Hailey Devine is a Utah-based lifestyle creator, filmmaker, and mother known for her cinematic storytelling and emotionally rich family content. Originally gaining recognition through her blog Something Devine, she has grown into a digital creator sharing travel, motherhood, and home life with a polished, film-like aesthetic. Hailey documents everyday moments—family adventures, parenting milestones, and personal reflections—creating content that feels both aspirational and relatable. Her work inspires families to celebrate life’s moments, embrace creativity, and live intentionally. With a loyal following across Instagram and YouTube, Hailey balances authenticity with professional-quality visuals, making her a trusted voice in lifestyle, family, and motherhood content. Her family-centered approach resonates deeply with audiences seeking both inspiration and real-life connection.

St. Petersburg, FL, USA

Madison Bess is a home DIY and renovation content creator known for transforming small spaces into highly styled, personality-driven interiors. Based in Florida, she shares hands-on projects, room makeovers, and step-by-step builds that emphasize creativity over budget. Her content often highlights working within the constraints of a smaller home, making her projects especially relatable for younger homeowners and renters. Madison blends humor, storytelling, and practical execution, positioning her as both an entertainer and educator in the DIY space. Her aesthetic leans colorful, playful, and slightly eclectic—contrasting traditional farmhouse trends with more modern, expressive design choices. Through consistent project updates and sourcing content, she has built a loyal audience interested in achievable home transformations and design inspiration

Mesa, AZ, USA

Kelly Ballard is a DIY and home decor content creator known for her approachable, budget-friendly approach to home transformation and farmhouse-inspired design. She shares step-by-step DIY projects, renovation updates, and practical styling ideas that make home improvement accessible to everyday homeowners. Her content blends hands-on tutorials with personal storytelling, often featuring her family life and journey of building and designing a home in Utah after relocating from a city lifestyle. Kelly’s platform emphasizes affordability, creativity, and learning-by-doing, making her especially popular within the modern farmhouse and DIY Instagram community. She also extends her brand into blogging, tutorials, and digital courses, positioning herself as both a creator and educator in the home DIY space.

United States

Claire Lynn Home is a U.S.-based home décor and lifestyle creator focused on elevated, cozy interiors and attainable home styling. Her content centers around transforming everyday living spaces into warm, inviting environments using a mix of neutral palettes, layered textures, and seasonal décor. She leans into a modern cottage / soft farmhouse aesthetic, often incorporating organic materials, soft lighting, and curated accents that create a calm, lived-in feel. Her platform is highly commerce-driven, with frequent use of affiliate links, LTK storefront integrations, and “shop the look” posts featuring accessible retailers. She specializes in room refreshes, styling tips, and seasonal transitions (fall, Christmas, spring), making her content highly repeatable and actionable for her audience. Claire’s audience is primarily women and homeowners looking for achievable design inspiration—not high-budget renovations, but practical updates that feel high-end. Her content performs well in the “saveable” category, where users return for inspiration and direct product purchases. Overall, she sits firmly in the high-converting home décor creator tier, similar to creators who blend inspiration with retail execution.

Asheville, NC, USA

Mornings on Macedonia is a North Carolina–based home decor and DIY lifestyle creator founded by Charity, who documents her journey of transforming a builder-grade home into a warm, custom, and thoughtfully styled space. Her content centers around approachable interior design, seasonal decorating, thrifted and antique finds, and hands-on DIY home projects that make elevated home aesthetics feel achievable for everyday homeowners. She is especially known for her “modern farmhouse with a collected feel” design style, often blending neutral palettes with vintage accents, layered textures, and cozy seasonal styling. Alongside decor content, she also shares occasional lifestyle and recipe posts, including holiday baking, simple meals, and family-oriented moments. Her audience is primarily women interested in affordable home transformation ideas, antique hunting inspiration, and realistic DIY projects that don’t require professional-level renovation budgets. She began her platform as a personal creative outlet after moving into her current home and has since expanded into a consistent content brand focused on home inspiration and storytelling through interiors. Overall, her page blends home styling education with relatable DIY experimentation, making her a strong voice in the modern farmhouse and budget-friendly interior design space.

Alabama, USA

My DIY Happy Home is a U.S.-based home decor and DIY lifestyle creator focused on affordable home styling, seasonal decorating, and accessible interior design for everyday families. Her content centers around transforming standard builder-grade spaces into warm, curated homes using budget-friendly finds, simple DIY projects, and high-impact styling techniques. She frequently showcases room refreshes, entryway styling, kitchen updates, and seasonal decor transitions with a strong emphasis on neutral, cozy aesthetics and practical design choices. Her platform is highly commerce-integrated, with consistent product tagging and affiliate linking through Amazon, Target, Walmart, and LTK storefronts, positioning her as a trusted “shop-the-look” creator in the home decor space. The content is especially popular among homeowners and renters looking for realistic, repeatable home styling ideas without high renovation costs. Her aesthetic leans modern farmhouse and cottage-inspired with muted tones, natural textures, and seasonal greenery as recurring design elements. Overall, she blends DIY inspiration with retail-driven home curation, making her a go-to source for accessible home styling ideas and shoppable decor trends.

Texas, USA

The Festive Farmhouse is a home design and lifestyle brand led by Allison Aars, centered around rustic farmhouse aesthetics, family living, and elevated DIY interiors. Based in Texas, Allison documents the restoration and styling of her century-old farmhouse, blending practical renovation with warm, story-driven design. Her Instagram showcases a highly curated mix of interior transformations, seasonal decor, and family-centered moments that highlight both beauty and function. She has built a strong identity as a “modern farmhouse tastemaker,” often featuring collaborations with major home and design brands across furniture, tile, and outdoor living. The content balances aspirational home design with relatable motherhood and rural lifestyle storytelling, making it resonate strongly with women interested in home improvement, decorating inspiration, and cozy living aesthetics.

United States

Kindred Vintage is a home and lifestyle brand founded by Susan, centered around timeless design, vintage inspiration, and creating meaningful living spaces. Built from her passion for renovating historic homes—starting with a fixer-upper in 2014—the brand has grown into a destination for cozy, character-filled interiors and intentional living. Through Instagram and her blog, Susan shares home makeovers, seasonal styling, DIY projects, and everyday family life inside a historic Victorian farmhouse. Her aesthetic blends vintage charm with modern comfort, encouraging followers to fill their homes with pieces they truly love. With a strong emotional connection to home, storytelling, and design, Kindred Vintage resonates with audiences seeking warmth, authenticity, and inspiration in everyday living.

United States

Allie Gooch is a homemaking, lifestyle, and “real life” content creator best known for her Simply Allie brand across Instagram and YouTube. She built her platform by sharing authentic day-to-day content centered around cleaning routines, home organization, cooking, and life as a stay-at-home mom of three. Her content emphasizes simplicity, slower living, and creating a functional home environment, often incorporating homesteading elements like sourdough baking and intentional routines. Allie’s growth has been driven by relatability—showing both the highs and challenges of motherhood and home life rather than curated perfection. She has developed a loyal audience through consistent long-form YouTube content and practical, repeatable systems for managing a household, positioning herself as a trusted voice in the homemaking and routine-based lifestyle space.

Arizona, USA

Vintage Porch is the Instagram brand created by home décor and DIY creator Natalie Kolter, known for transforming everyday spaces with vintage finds, farmhouse design, and approachable home styling. Through her account @vintageporch, she shares creative projects including thrifted furniture makeovers, porch styling, rustic décor inspiration, and step-by-step DIY transformations. Her content blends cozy farmhouse aesthetics with practical ideas followers can recreate in their own homes. With more than 600K followers, Natalie has built a loyal community interested in affordable decorating, vintage collecting, and home renovation inspiration. She also highlights second-hand treasures and repurposed décor, encouraging followers to mix old and new design elements. Her visually warm feed and practical tips make Vintage Porch a trusted source for homeowners and décor enthusiasts seeking timeless, budget-friendly home inspiration.