Gen Z

Los Angeles, CA, USA

Erika Angel is a bilingual comedy and lifestyle creator who has built a large digital audience through relatable humor, beauty content, fashion, and family-focused storytelling. Creating in both English and Spanish, Erika first gained popularity with viral Instagram videos before expanding to YouTube and TikTok, where her comedy sketches, transformations, lifestyle videos, and cultural humor have attracted millions of views. Her energetic personality and authentic connection with her audience have made her a popular partner for beauty, fashion, and consumer brands targeting Gen Z and Millennial Hispanic audiences. In addition to creating entertaining social content, Erika is the founder of Velvet Angel, her fashion brand, and continues to grow her presence through brand collaborations, entrepreneurial ventures, and engaging digital entertainment.

Salt Lake City, UT, USA

AshnWhit is a U.S.-based digital creator couple known for their relatable, humorous, and emotionally grounded relationship content. Their platform centers around WLW (women-loving-women) storytelling, showcasing everyday life as a married couple through candid interactions, playful banter, and authentic moments from home and family life. Their content blends humor with real relationship dynamics, often highlighting communication, love, conflict, and growth in long-term partnerships. In addition to couple-focused storytelling, they frequently share glimpses of home improvement projects, parenting moments, and lifestyle routines that resonate with audiences seeking genuine representation of modern queer relationships. Their tone is natural and unpolished, which strengthens audience trust and engagement across TikTok and Instagram.

Arizona, USA

Jordyn Shea is a U.S.-based makeup artist and digital creator known for her bold, experimental beauty looks and high-impact transformation videos. She has built her audience primarily on TikTok through visually striking makeup artistry that blends editorial glam with edgy, alternative aesthetics. Her content often focuses on eye-catching color work, dramatic makeup transformations, and creative expression rather than traditional beauty tutorials. Jordyn’s style appeals to a younger, trend-forward audience interested in beauty as a form of artistic identity and self-expression. Across platforms, she has developed a recognizable personal brand centered on individuality, confidence, and pushing creative boundaries within the beauty space. Her work positions her as part of the new wave of makeup creators who prioritize artistry and visual storytelling over conventional influencer beauty formats

Minneapolis, MN, USA

Eman Boateng Jr. is a lifestyle creator and digital entrepreneur who creates content centered around personal growth, men's fashion, fitness, and modern lifestyle experiences. Through TikTok and Instagram, he shares relatable videos that blend motivation, everyday routines, style inspiration, and technology-driven productivity. His content reflects an ambitious, self-improvement mindset that resonates with young adults looking to elevate their personal and professional lives. In addition to content creation, Eman has expressed interests in technology and data analytics, positioning himself at the intersection of digital creativity and career development. His authentic storytelling, approachable personality, and aspirational yet attainable lifestyle content have helped him cultivate an engaged community interested in self-development, wellness, and modern entrepreneurship.

Kansas City, MO, USA

Danz Live, also known online as Danz04, is a Kansas City-based livestream creator and digital personality known for his interactive IRL (In Real Life) streams, spontaneous public interviews, and comedic social experiments. He has built a growing audience through authentic, unscripted content that captures everyday interactions and unexpected viral moments. His approachable personality and willingness to engage with strangers have helped him cultivate a loyal Gen Z following across Instagram, Twitch, and short-form video platforms. Danz's content thrives on real-time audience participation, blending humor, curiosity, and community engagement. By turning ordinary encounters into entertaining, shareable experiences, he has positioned himself as an emerging creator in the livestreaming space and a strong fit for youth-focused entertainment and lifestyle partnerships.

Nashville, TN, USA

Sammy Arriaga is a Cuban-American country singer-songwriter, creator, and entrepreneur known for blending Latin rhythms with modern country music to create his signature "Banjos 'N Bongos" sound. Born in Miami, Florida, to Cuban immigrant parents, Sammy gained early national exposure after appearing on American Idol before moving to Nashville to pursue music full-time. He has built a loyal fanbase through original music, viral Spanish country covers, and engaging social content that celebrates his heritage and authentic storytelling. Beyond music, Sammy has become an innovator in the creator economy, pioneering the use of NFTs and Web3 technologies to connect directly with fans and monetize his art independently. His unique crossover appeal resonates across music, lifestyle, and multicultural audiences.

Orlando, FL, USA

Whimsic Al is a digital creator known for sharing aesthetically driven lifestyle content that blends creativity, personal expression, and visual storytelling. Through Instagram, Whimsic Al has cultivated an audience drawn to whimsical imagery, fashion inspiration, and thoughtfully curated moments from everyday life. The account's content embraces individuality and artistic expression, creating a distinctive online presence that resonates with followers seeking creativity, authenticity, and inspiration. With a strong emphasis on visual identity and storytelling, Whimsic Al appeals to audiences interested in fashion, lifestyle trends, and artistic content. The creator's ability to craft engaging, highly shareable imagery positions the platform as an attractive partner for brands looking to connect with consumers who value originality, aesthetics, and creative self-expression.

Seattle, WA, USA

Anna Lamos is a lifestyle and wellness content creator known for sharing daily routines, healthy eating habits, fitness-focused content, college and young-professional lifestyle videos, fashion inspiration, skincare, and day-in-the-life vlogs. She built her audience primarily on TikTok through relatable lifestyle content that combines wellness, productivity, beauty, and personal experiences. Her content appeals to Gen Z women seeking inspiration around healthy habits, self-care, fashion, and everyday routines. Anna maintains a highly aesthetic and approachable online presence, balancing aspirational lifestyle content with authentic glimpses into her personal life. She has expanded her presence across TikTok and Instagram while partnering with brands in wellness, beauty, fitness, and consumer lifestyle categori

Los Angeles, CA, USA

Tamia Blue is a fashion, beauty, and lifestyle creator known for her elevated personal style, beauty-focused content, and aspirational lifestyle storytelling. She has built a loyal audience through a combination of fashion inspiration, beauty tutorials, product recommendations, and day-to-day lifestyle content that resonates with women seeking confidence, style, and self-expression. Her platform showcases a mix of contemporary fashion, luxury accessories, skincare, makeup, and curated lifestyle experiences, all presented through a polished and visually engaging aesthetic. Tamia's content blends trend-driven fashion with timeless style, making her a valuable voice for brands looking to connect with fashion-conscious consumers. Her growing influence within the fashion and beauty space has led to collaborations with a range of beauty, apparel, and lifestyle brands while maintaining an authentic connection with her audience

Washington, DC, USA

Katie Feeney is a sports media personality, digital creator, and broadcaster who has become one of the most influential Gen Z voices in sports content. Beginning her social media career on Musical.ly and TikTok as a teenager, Katie quickly built a massive following through lifestyle, dance, college, and behind-the-scenes content before successfully transitioning into sports media. Today, she is recognized as one of the first creators to bridge traditional sports broadcasting with creator-led storytelling. with a degree in Broadcast Journalism, Katie gained national attention as the first-ever social media correspondent for the Washington Commanders before serving as a White House social media correspondent and covering major events including the Super Bowl, World Series, College Football Playoff, and NFL games. In 2025, she joined ESPN as its first Sports & Lifestyle Content Creator, appearing across College GameDay, Monday Night Countdown, Sunday NFL Countdown, and SportsCenter on Snapchat. -generation sports viewers. frequent travel for national sports coverage. and creator-driven media.

St. Louis, MO, USA

Taylor Cassidy is a history, culture, and educational creator best known for her viral “Fast Black History” series across TikTok, Instagram, and YouTube. Rising to prominence during 2020, Taylor built a massive Gen Z audience by delivering quick, engaging, and accessible lessons on Black history, overlooked historical figures, cultural education, and social awareness content. What separates Taylor from traditional educational creators is her ability to blend entertainment, storytelling, activism, and pop-culture relevance into highly shareable short-form videos. Beyond social media, she has expanded into television, radio, public speaking, publishing, and mainstream media while becoming one of the most recognizable young educational creators of her generation.

Miami, FL, USA

Kiana Jardot is a fashion, beauty, travel and lifestyle creator known for elevated visual storytelling and aspirational content across Instagram and TikTok. Her content blends feminine fashion, destination travel, beauty routines and modern lifestyle moments with a polished editorial feel that resonates with Gen Z and millennial audiences. With a growing digital community and a strong eye for aesthetics, Kiana creates brand-friendly content designed for engagement, discoverability, and social sharing. Her work naturally integrates luxury-inspired fashion, beauty partnerships, wellness, and travel experiences while maintaining an approachable creator voice. She is especially well positioned for campaigns focused on style, hospitality, beauty, lifestyle products and experiential branding. Her audience connects with curated visuals, trend-driven styling, and aspirational everyday content.

Toronto, ON, Canada

Ayesha Sehra is a fitness, wellness, and personal development creator who built her platform through motivational health content, workout routines, mindset coaching, and lifestyle storytelling. She first gained traction on Instagram through fitness transformation posts, workout videos, and community-led wellness challenges, later expanding into broader self-growth and empowerment content. Her creator identity blends physical wellness with mindset and motivational messaging, making her highly relevant for female-focused health, activewear, supplement, and self-improvement campaigns. Ayesha’s content is rooted in aspiration and transformation—covering fitness journeys, confidence, daily routines, and personal development themes that resonate strongly with millennial and Gen Z women. She has also positioned herself within coaching and community-building spaces, which adds conversion strength beyond standard lifestyle creator partnerships.

Perth WA, Australia

Kia Buckley is a fashion, lifestyle, and entrepreneurship creator known for building a strong personal brand around confidence-driven content and female empowerment. She is also the founder of the activewear label Kikiva Collection, which she grew from the ground up into a fast-scaling fitness apparel brand. Her content blends fashion styling, gymwear, lifestyle moments, and entrepreneurial storytelling, often sharing behind-the-scenes insights into running a product-based business. Kia represents a new wave of creator-founders who combine social influence with direct-to-consumer brand building. Her audience is highly engaged with her journey from early struggles to business ownership, making her content both aspirational and relatable. She frequently uses her platforms to inspire young women around independence, discipline, and self-made success

London, UK

Casey Cleaver is a UK-based fashion, festival, and lifestyle creator known for trend-forward content built around Coachella, nightlife, beauty, travel, and high-energy social experiences. Her Instagram and TikTok presence leans heavily into festival fashion, partywear styling, beauty looks, vacation content, and creator-event moments, making her highly relevant for youth culture and brand activations. Casey’s content is visually polished, highly social, and aspirational, often centered around destination events, glam styling, and premium nightlife aesthetics. She is especially strong for festival-season campaigns, where fashion, beauty, RTD beverages, accessories, and creator gifting activations are key. Her audience skews younger female millennial and Gen Z, with strong appeal across fashion-conscious consumers and event-driven brand storytelling.

Los Angeles, CA, USA

Nash Grier is an American digital creator, entrepreneur, and former Vine breakout star who became one of the earliest global social media influencers. Rising to fame in 2013 with short-form comedy videos on Vine, he quickly scaled into one of the platform’s most-followed personalities before expanding across YouTube, Instagram, and Facebook. He is part of the original “Magcon” creator wave alongside Cameron Dallas and Shawn Mendes, which helped define early influencer culture. Today, his content has shifted toward lifestyle, family life, and personal branding, reflecting his transition from teen internet celebrity to adult creator and father. Nash has also explored acting, fashion collaborations, and brand partnerships, maintaining long-term relevance in the evolving creator economy.

Gold Coast QLD, Australia

Sasha Morpeth is an Australian fashion, beauty, and lifestyle creator based on the Gold Coast, known for polished editorial-style content and strong engagement within the fashion space. Her Instagram blends resortwear, elevated everyday fashion, beauty looks, and travel-driven lifestyle imagery, creating an aspirational yet commercially friendly aesthetic. With a following of approximately 341K+ and a 3% engagement rate, she sits in the strong mid-tier creator category, making her highly attractive for fashion, swim, beauty, and destination campaigns. Her content style is highly visual, featuring luxury-feeling imagery, vacation moments, and trend-led styling that resonates with Gen Z and young millennial women. Sasha’s feed is especially well suited for commerce-driven collaborations in fashion, beauty, and travel where aesthetic consistency and audience trust are key.

Los Angeles, CA, USA

Sophie Silva is a UK-born, Los Angeles–based fashion, lifestyle, and travel creator known for her highly polished visual storytelling and aspirational editorial aesthetic. She gained rapid growth through Instagram and TikTok by combining model-like fashion content, curated travel diaries, and beauty-focused imagery, building an audience of over 3.5M followers on Instagram. Her content blends high fashion sensibility with approachable lifestyle moments, often featuring luxury fashion pieces, swimwear, and elevated street style. Sophie operates at the intersection of influencer culture and digital modeling, frequently collaborating with fashion, beauty, and travel brands. Her engagement is notably strong for her scale, with millions of monthly interactions across posts, driven by consistent aesthetic identity and trend-aligned content execution.

Melbourne VIC, Australia

Grace Meredith is a Perth-based fashion, lifestyle, and travel creator known for polished outfit content, vacation styling, and highly aspirational visual storytelling. Her content centers around OOTD posts, swim and resortwear, beauty looks, and travel-focused lifestyle moments, with a strong aesthetic that resonates with Gen Z and young millennial women. She has built a meaningful audience across Instagram and TikTok, with public estimates placing her between 85K–130K+ followers and above-average engagement for her tier. Her content style is commerce-friendly and brand safe, making her an ideal fit for fashion, beauty, and destination campaigns. Grace’s page blends aspirational Australian lifestyle with trend-led styling, giving her strong appeal for fast fashion, swimwear, and travel-focused partnerships.

Fort Lauderdale, FL, USA

Alisa Kotlyarenko is a U.S.-based dance, beauty, fashion, and lifestyle creator best known for her viral short-form content across TikTok and Instagram. She built a large audience through lip-sync videos, dance trends, modeling clips, and aesthetic lifestyle posts, growing into a multi-platform influencer with over 2M+ followers on TikTok and a highly engaged Instagram presence of 300K+ followers. Her content is characterized by high-frequency posting, trend participation, and visually driven storytelling, often blending casual everyday moments with polished modeling-style visuals. She also integrates brand collaborations into her content, particularly in the fashion and lifestyle space, where she works with fast-fashion and Gen Z-oriented brands. Overall, she sits in the mid-to-large scale Gen Z creator tier, where performance is driven by consistency, relatability, and trend velocity rather than niche specialization or long-form storytelling.

Pacific, WA, USA

Sovida Resurreccion is a Cambodian-Filipino American lifestyle, beauty, and fashion creator whose content blends personal storytelling with strong cultural identity and highly relatable Gen Z energy. Across Instagram, TikTok, and YouTube, she shares GRWM videos, beauty routines, outfit styling, daily life updates, and candid reflections on self-growth, relationships, and heritage. Her storytelling style feels intimate and authentic, helping her build strong trust with a young female audience that values both aspiration and relatability. Sovida stands out for naturally weaving her bicultural perspective into everyday content, creating an emotional connection that extends beyond standard beauty and fashion posts. She is especially well positioned for beauty, fast fashion, and lifestyle partnerships targeting Gen Z women, with content that consistently performs through personality, authenticity, and commerce-friendly visual storytelling.

Los Angeles, CA, USA

Nicole Bennett is a lifestyle and fashion-focused content creator known for her clean aesthetic and elevated everyday style. Her content centers around outfit inspiration, beauty routines, and day-in-the-life moments, delivered through a polished yet approachable lens. She leans into neutral tones, minimal styling, and trend-aware looks, making her content highly shareable and aligned with modern fashion audiences. Nicole blends aspirational visuals with relatable routines, creating a balance between curated style and everyday wearability. Her platform is well-suited for fashion, beauty, and wellness partnerships, with a focus on effortless styling and contemporary trends. She represents a new wave of creators who prioritize aesthetic consistency, brand alignment, and social-first storytelling across lifestyle and fashion categories.

Los Angeles, CA, USA

JT Barnett is a content creator, strategist, and entrepreneur operating at the intersection of creator economy education and brand consulting. A former professional hockey player turned digital operator, he built a multi-platform audience by sharing insights on content strategy, personal branding, and modern marketing. As the founder of BarnettX and CreatorX, JT works with both emerging creators and major consumer brands, helping them develop social-first strategies and scale digital presence. His content focuses on breaking down viral trends, platform mechanics, and brand positioning in a way that is accessible and actionable. Known for his high-energy delivery and educational tone, JT has positioned himself as a key voice in the creator economy, bridging the gap between influencers, founders, and marketers.

Los Angeles, CA, USA

Peighton Tubre is a filmmaker, sports content creator, and digital personality known for blending cinematic storytelling with football culture. Rising through TikTok and Instagram, she built a following by producing high-energy NFL and college football content that combines sideline access, fan perspective, and creative editing. With a background in film and visual effects, her content stands out for its polished, cinematic quality—often incorporating VFX and storytelling techniques rarely seen in sports social media. Peighton has worked with athletes and major sports figures while covering live events, interviews, and fan-driven moments. Her brand sits at the intersection of sports media and entertainment, appealing to a younger audience seeking immersive, creator-led coverage beyond traditional broadcasts. She continues expanding into film and acting while growing her digital footprint.