Viactiv
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About Viactiv
Viactiv is a health and wellness nutrition brand specializing in chewable dietary supplements designed for bone health and everyday nutrient support. The brand is best known for its signature calcium soft chews, which deliver calcium, vitamin D, and vitamin K in a convenient, candy-like format. Positioned at the intersection of functional nutrition and accessible wellness, Viactiv focuses on making supplementation easy, enjoyable, and consistent for consumers who struggle with traditional pills or gummies. Its Instagram presence is primarily education- and product-led, highlighting wellness tips, bone health awareness, ingredient benefits, and lifestyle messaging around active aging, strength, and preventative health. The brand appeals strongly to women’s health audiences and adults focused on long-term wellness, particularly bone density and calcium intake support. Viactiv operates within the broader OTC supplement and functional nutrition category and has established strong retail distribution across major U.S. pharmacy and mass retail channels.
Past Campaigns
Health-conscious adults—primarily women—focused on bone health, calcium intake, and simple daily wellness supplementation
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