Vertical Talent Group
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About Vertical Talent Group
Vertical Talent Group is a tech-enabled creator talent agency focused on representing and scaling digital-first creators across lifestyle, food, and family verticals. Founded in 2024, the company operates as a hybrid between a traditional talent management firm and a performance-driven deal engine, combining outbound brand pitching with automated systems for campaign management and deal flow. Their model emphasizes reducing administrative overhead so agents can focus on securing brand partnerships and increasing creator earnings. The agency works closely with creators and brands to structure collaborations, manage contracts, and optimize monetization strategies across social platforms. Vertical positions itself as part of the next generation of creator economy infrastructure, prioritizing speed, efficiency, and revenue generation over legacy agency structures.
Past Campaigns
We proudly have three exclusive creators as 2026 Sargento Brand Ambassadors. We have worked with dozens of other brands in the pet, food, lifestyle, and family space. Excited for what 2026 brings!
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Like Vertical Talent Group? See similar creators in Talent Agency: 3 Arts Entertainment, Maker Collaborative, and Shannon Jahner/Shade Global.
