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About Shannon Jahner/Shade Global

Shade Global is a New York- and Florida-based sports marketing and entertainment management firm specializing in athlete representation, brand partnerships, endorsements, sponsorships, media, and strategic brand development. Founded by Sheryl Shade, the company has built a distinguished roster of Olympic athletes, professional athletes, entertainers, filmmakers, and media personalities over several decades. Shade Global focuses on developing long-term relationships between talent and brands, creating integrated marketing programs that extend beyond traditional sponsorships. Its roster and partnerships have included Olympic champions, world-class athletes, entertainment properties, and major consumer brands. The company works across sports, entertainment, media, and corporate marketing, helping talent build enduring personal brands while creating meaningful commercial opportunities. Shade Global is particularly relevant to brands seeking credible athlete ambassadors, Olympic talent, sponsorship opportunities, and strategic sports and entertainment partnerships.

Past Campaigns

Brands, agencies, and organizations seeking Olympic athletes, professional sports talent, celebrity ambassadors, sponsorships, and high-level sports & entertainment partnerships. Ilia Malinin Paul Hamm Laurie Hernandez Tatyana McFadden Nick Goepper Sheryl Shade / Olympic talent representation Wiskus Shane Jahner / athlete partnership team