Tower 28 Beauty
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About Tower 28 Beauty
Tower 28 Beauty is a clean beauty brand founded in 2019 by Amy Liu with a mission to create high-performance makeup and skincare specifically formulated for sensitive skin. Inspired by the inclusive, community-driven spirit of Los Angeles beach culture, the brand develops vegan, cruelty-free products that meet the National Eczema Association's ingredient guidelines. Tower 28 has become one of the fastest-growing prestige beauty brands through a combination of dermatologist-tested formulas, viral social media products, and creator-led marketing. Its hero products—including the SOS Rescue Spray, ShineOn Lip Jelly, and Swipe Serum Concealer—have become bestsellers at Sephora and across social platforms. Today, Tower 28 is recognized as a leader in the clean beauty movement, combining skin-safe formulations with accessible, everyday makeup
Past Campaigns
Women aged 18–45 interested in clean beauty, sensitive skin solutions, skincare-infused makeup, wellness, and dermatologist-approved cosmetics.
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