Supergoop
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About Supergoop
Supergoop! is a category-defining skincare brand built around making daily SPF an essential part of beauty and wellness routines. Founded by Holly Thaggard in 2007, the brand transformed sunscreen from a functional necessity into a lifestyle-led beauty product through innovative formulas like clear primers, glow finishes, and easy-to-wear daily SPF solutions. Its Instagram presence blends educational skincare content, product tutorials, creator collaborations, and seasonal campaign storytelling, making it one of the most recognizable names in prestige sun care. The brand strongly resonates with beauty-conscious consumers, Gen Z and millennial skincare audiences, and creator communities, positioning itself as both a skincare authority and a highly collaborative social-first brand
Past Campaigns
Beauty, skincare, and wellness consumers focused on daily SPF, glow-based makeup prep, and clean sun protection
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