She Glam
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About She Glam
SHEGLAM is a global fast-beauty cosmetics brand owned by SHEIN, built around delivering trend-driven, affordable makeup and beauty products at scale. Launched in 2019, the brand has become a major player in the social-first beauty space by rapidly translating TikTok and Instagram trends into accessible product drops, often in collaboration with influencers, pop culture franchises, and viral beauty aesthetics. The brand offers a full cosmetics range including foundation, concealer, blush, lip products, eyeshadow palettes, lashes, and beauty tools, positioned as a complete everyday makeup system for Gen Z and millennial consumers. SHEGLAM’s identity is strongly tied to creator marketing, short-form video tutorials, and influencer-led product discovery, making it one of the most visible “social commerce-first” beauty brands globally. It frequently leverages collaborations and themed collections (film, pop culture, seasonal drops) to drive engagement and virality across TikTok and Instagram
Past Campaigns
beauty consumers seeking affordable, trend-led makeup driven by TikTok culture, tutorials, and influencer recommendations.
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