Seth Jay King
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About Seth Jay King
Seth Jay King is a humor creator and father who built a viral social media presence through his Instagram account @latenotes. The account features handwritten excuse notes he writes for his children when they arrive late to school—turning a routine parenting task into comedic storytelling. King began posting photos of these humorous notes online and quickly attracted a large audience that enjoys his witty writing style and relatable parenting humor. His posts often exaggerate the reasons for tardiness with playful scenarios, clever wordplay, and dad-style jokes. The account blends family life with lighthearted storytelling, making it a unique niche within the parenting and comedy creator space. His content resonates strongly with parents and teachers who appreciate humor in everyday family situations.
Past Campaigns
female & male parents, ages 30–50, interested in parenting humor, relatable family life, and lighthearted comedy content. Starbucks – referenced in comedic late-note scenarios McDonald’s – mentioned in humorous excuses Netflix – referenced in pop-culture jokes LEGO – family / kids content references Nike – occasional apparel references Disney – pop-culture jokes tied to kids Marvel – references within humor posts Target – casual lifestyle references
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Like Seth Jay King? See similar creators in Family Kids and Home: Gih Marques, Randi Parks, and Payton Bogart Sherman.
