Ruth Kaiser
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About Ruth Kaiser
Ruthie Kaiser, known professionally as Makeuppbyruthie, is a U.S.-based special-effects makeup artist and digital creator recognized for elaborate character transformations, face art and visually striking makeup-removal videos. She began posting makeup content on TikTok and expanded to YouTube and Instagram, developing a distinctive style that uses her face as a canvas for horror characters, pop-culture figures, creatures and other imaginative transformations. Her work has been described by media outlets as particularly notable for the unusual “makeup removal” format, in which she dismantles the detailed looks she has spent hours creating. She has also developed a dedicated beauty audience and has documented collaborations with brands including Vanity Planet and SHEGLAM. Her combination of technical SFX artistry, transformation storytelling and highly visual short-form content differentiates her from conventional beauty creators.
Past Campaigns
Ruthie is particularly strong for cosmetics, SFX makeup, Halloween, entertainment, special-effects, beauty-tool and character-driven campaigns that require highly visual transformation content. SHEGLAM — Ruthie is documented as having collaborated with SHEGLAM as a beauty creator. Vanity Planet — She is also documented as having collaborated with Vanity Planet, establishing a commercial relationship within beauty tools and cosmetics. Netflix — Ruthie has reportedly worked with Netflix on multiple projects; a 2023 makeup-industry report specifically described her as having worked with Netflix for a second time. ATG (All Things Group) — Ruthie's public TikTok business contact identifies Jen at ATG Group for professional inquiries, and creator-industry records identify Jen Darmafall as her manager. YouTube — Ruthie expanded her content onto YouTube in 2019, including a Kylie Jenner-inspired makeup tutorial. This represents a documented professional platform relationship rather than a brand sponsorship. Snapchat — Her SFX makeup content is currently distributed through Snapchat Spotlight, including character-transformation and makeup-tutorial videos. Annabelle Cosmetics — A documented @makeuppbyruthie post is identified in creator-comparison data as an SFX makeup collaboration featuring Annabelle. Kylie Jenner / Kylie Cosmetics-related content — Ruthie has publicly created a Kylie Jenner-inspired makeup tutorial, demonstrating a documented connection to celebrity-beauty-inspired content, though a direct paid relationship with Kylie Cosmetics is not publicly verified.
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Like Ruth Kaiser? See similar creators in Illustration Design Art: Brooke Klink, Cindy Pham, and Lupita Lupita Art.
