Ritual
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About Ritual
Ritual is a science-backed wellness and supplement brand focused on making daily nutrition simple, transparent, and easy to trust. Founded by Katerina Schneider, the brand was built around the idea of removing confusion from the supplement space by clearly showing what ingredients are included, why they are used, and where they are sourced. The brand is best known for its multivitamins, prenatal and postnatal supplements, protein powders, and gut health products, all designed around specific life stages and wellness needs. Ritual’s identity is rooted in clean design, traceable ingredients, delayed-release capsules, and education-led content, making it one of the most recognizable wellness brands on social media. Its content strategy strongly emphasizes daily routines, women’s health, wellness habits, and ingredient transparency.
Past Campaigns
Health-conscious millennial and Gen Z consumers seeking transparent, science-driven supplements and daily wellness essentials.
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