RiseWell
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About RiseWell
RiseWell is a premium oral care company focused on creating naturally effective, science-backed alternatives to conventional toothpaste and dental products. Founded in 2017 by John Estrada, Kori Estrada, and Dr. Derek Gatta, the brand pioneered the use of hydroxyapatite—a naturally occurring mineral that helps strengthen and remineralize enamel—as a fluoride alternative in the U.S. market. Every RiseWell product is developed with clean ingredients and designed to support whole-body wellness through improved oral health. The company's product line includes toothpaste, mouthwash, dental floss, hydroxyapatite varnish, and oral care products for both adults and children. Through educational content, dentist partnerships, and creator collaborations, RiseWell has become one of the fastest-growing premium oral care brands in the natural wellness category.
Past Campaigns
Health-conscious consumers, families, parents, wellness enthusiasts, dental professionals, and individuals seeking fluoride-free, clean oral care products supported by scientific research.
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