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About Rhode Skin
Rhode is a modern skincare and beauty brand founded by Hailey Bieber focused on creating a minimalist, results-driven routine centered around healthy, hydrated, glowing skin. The brand is built on a “less is more” philosophy, offering a tightly edited range of essentials designed to support skin barrier health, moisture retention, and natural radiance. Its product line includes core staples such as the Peptide Lip Treatment, Barrier Restore Cream, Glazing Milk, and lightweight complexion products like Pocket Blush, all designed for everyday use and effortless layering. Rhode’s identity is strongly tied to clean aesthetics, simple routines, and the “glazed skin” beauty trend, which has become a defining look in modern skincare culture. The brand is highly social-first, using creator partnerships, editorial-style content, and viral beauty moments to drive awareness and community engagement, positioning itself at the intersection of skincare, makeup, and lifestyle.
Past Campaigns
Gen Z and millennial beauty consumers seeking premium, minimalist skincare and makeup rooted in hydration, glow, and social-first aesthetics.
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