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UGC Creation

About Radisson Hotels

Radisson Hotel Group is one of the world's leading hospitality companies, operating a diverse portfolio of hotel brands across luxury, upscale, and lifestyle segments. With more than 1,600 hotels in operation and development worldwide, the group serves both leisure and business travellers through brands including Radisson Collection, Radisson Blu, Radisson RED, Radisson, Park Plaza, Park Inn by Radisson, and art'otel. The company focuses on exceptional guest experiences, sustainability, culinary excellence, meetings and events, and destination-driven travel. Its social media showcases luxury hotels, resorts, city escapes, wellness experiences, dining, and global travel inspiration while collaborating with travel creators and hospitality partners to inspire memorable journeys around the world.

Past Campaigns

Empowering Emerging Creators Creator Hub opens doors for creators, those with 1,000 to 30,000 engaged followers on Instagram or TikTok, to access Radisson’s diverse portfolio of hotels. Operating on a non-monetary collaboration model, the program replaces traditional financial compensation with curated hotel stays, enabling creators to blend leisure travel with content creation. In return, the creators produce high-quality visuals and narratives that reflect Radisson’s brand pillars, including design, wellbeing, local culture, and gastronomy. How to join Creator Hub • Who can apply? Creators with a following of 1,000 to 30,000 followers on Instagram or TikTok. • What’s included? Individual three-night stays for two guests at participating Radisson hotels all over the world, Radisson Rewards benefits and structured support. • How to join? Interested creators can apply via social.media@radissonhotels.com or DM Radisson Hotel Group on Instagram or TikTok to be considered.