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About Rachel Hope

Rachel Hope — known online as The Concrete Blonde — is a NYC-based lifestyle and fashion creator with a bold sense of style and an eye for everyday elegance. From streetwear looks to curated travel moments, she captures the energy of city life while inspiring her audience to live boldly and dress confidently. Rachel blends high-end fashion with accessible finds, sharing outfit ideas, beauty tips, and upbeat lifestyle content that resonates with fashion lovers and urban adventurers alike. With a motto that “the streets are your runway,” she brings a mix of authenticity, creativity and trend savvy insights to her community. Whether she’s showcasing her latest style crush or partnering with brands, Rachel’s feed is a go to for real world glamour and NYC inspiration

Past Campaigns

Champs Sports New Balance Lovers + Friends Revolve Leopard and Louie Zara Olaplex Davines Blacklight NASTY