Pink Lily
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About Pink Lily
Pink Lily is a women’s fashion and lifestyle boutique brand built around affordable, trend-driven style, everyday confidence, and social-first shopping. Founded by Tori and Chris Gerbig, the brand began as a small living-room startup and has grown into one of the most recognizable online women’s boutiques in the U.S. The brand focuses on on-trend apparel, dresses, denim, loungewear, graphic tees, shoes, and accessories, with frequent new drops throughout the week and a strong emphasis on making fashion feel accessible and fun. Pink Lily’s voice is upbeat, community-driven, and highly creator-friendly, with much of its growth fueled by Instagram creators, lifestyle moms, affiliate partners, and social commerce campaigns. Its identity is centered on confidence, affordability, and easy everyday styling, making it a strong fit for fashion creators and retail partnership campaigns.
Past Campaigns
Women seeking affordable, trend-led fashion, casual everyday wear, and creator-inspired outfit styling.
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