My Kitsch
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About My Kitsch
Kitsch is a female-founded global beauty and haircare brand built around elevated everyday essentials that simplify routines while staying affordable, stylish, and sustainable. Founded in 2010 by Cassandra Thurswell, the brand started with handmade hair ties sold door-to-door and has since scaled into a multi-category beauty company sold in major retailers worldwide. Kitsch focuses on “Kitsch Moments”—small daily self-care touchpoints—through products like heatless curlers, shampoo bars, hair accessories, and shower essentials. Its Instagram presence blends product education, beauty hacks, influencer collaborations, and lifestyle-driven storytelling, positioning it as both a utility-driven and aesthetic-first brand in the modern beauty space.
Past Campaigns
Beauty-conscious consumers who want affordable, aesthetic, and sustainable haircare + everyday beauty essentials.
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