
Mecca Beauty
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About Mecca Beauty
MECCA is Australasia's largest prestige beauty retailer, offering a curated portfolio of more than 200 global beauty brands across Australia and New Zealand. Founded in 1997 by Jo Horgan, the company has grown from a single Melbourne boutique into an omnichannel beauty destination with over 100 retail stores and a thriving e-commerce business. MECCA is known for introducing exclusive international brands to the Australian and New Zealand markets while delivering premium customer service, in-store beauty experiences, and educational content. Through its Beauty Loop loyalty program, creator collaborations, and digital-first marketing strategy, MECCA has become one of the most influential beauty retailers in the Southern Hemisphere. The company also operates its own private-label brands, including MECCA MAX and MECCA COSMETICA, alongside its extensive luxury beauty portfolio.
Past Campaigns
Beauty enthusiasts aged 18โ55, skincare consumers, makeup artists, luxury shoppers, creators, and wellness-focused consumers across Australia and New Zealand.
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