Lolo Jones
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About Lolo Jones
Lolo Jones is an American Olympic track-and-field athlete, bobsledder, media personality, and fitness creator. A three-time Olympian, she competed in both the Summer and Winter Olympic Games, representing the United States in 100-meter hurdles and bobsled. She is also a four-time World Indoor Champion and has built a substantial personal brand around athletics, fitness, motivation, faith, humor, and lifestyle. Beyond competition, Lolo has appeared on television and developed a strong social-media presence, using her platform for brand partnerships, fitness education, personal storytelling, and entertainment. She has worked with major brands including ASICS, Red Bull, Honda, cbdMD, Purina Pro Plan, and Sierra. She also created a Skillshare course about social-media growth and operates the Hurdles of Hope foundation. Her combination of elite athletic credibility and outspoken personality makes her particularly valuable for sports, fitness, wellness, and motivational campaigns.
Past Campaigns
Best for sports, fitness, wellness, nutrition, activewear, beauty, travel, entertainment, and consumer campaigns, especially motivational storytelling, athletic content, event appearances, product demonstrations, and personality-driven social campaigns. ASICS – Maintained a long-term sponsorship relationship with ASICS, featuring its footwear, apparel, and training gear in her social content. Red Bull – Became a Red Bull athlete and participated in brand activations and events connected to the company's sports program. Honda – Worked with Honda on an IndyCar experience and behind-the-scenes social content. cbdMD – Officially joined Team cbdMD as an Olympic athlete ambassador in 2019. Purina Pro Plan – Created sponsored content with Purina Pro Plan featuring her dog and the brand's pet nutrition products. Sierra – Created an explicitly marked 2025 sponsored post promoting Sierra outdoor apparel and gear. Pedialyte – Has promoted Pedialyte as part of her fitness and athlete-focused social content. Skillshare – Created and taught Social Media Stardom: Making the Most of Instagram, sharing her experience building brand partnerships and an athlete-led personal brand.
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