Little Red Management
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About Little Red Management
Little Red Management is a Los Angeles–based talent management agency specializing in influencer and reality television partnerships. Founded in 2019 by Courtney Bagby Lupilin, the company represents a diverse roster of digital creators and TV personalities, primarily from franchises such as The Bachelor, Big Brother, and Love Is Blind. Little Red focuses on aligning talent with brand campaigns that reflect authentic values while driving measurable marketing results. The agency is known for cultivating long-term relationships between creators and global brands across fashion, beauty, lifestyle, and entertainment. With a boutique team and hands-on strategy, Little Red delivers end-to-end support including deal negotiation, campaign development, and personal brand growth. Its mission centers on trust, strategic partnerships, and helping both talent and brands achieve scalable, sustainable success in the influencer economy.
Past Campaigns
A boutique talent-management agency specializing in reality television personalities, creator partnerships and celebrity-driven social media campaigns. Disney — Little Red founder Courtney Bagby Lupilin identifies Disney among the major brands for which she has activated talent partnerships. FOX — The agency has documented FOX campaigns involving its reality television talent. Hallmark — Documented Little Red campaign relationship involving Becca Kufrin. Nike — Documented campaign relationship involving Little Red talent, including Morgan Willett. Adidas — Identified by Little Red as one of the major brands with which the agency has activated partnerships. Dove — Documented among the major consumer brands connected to Courtney's agency work. Lancôme — Documented among major beauty-brand partnerships activated through Little Red. Toyota — Listed by Little Red among its broader brand partnership portfolio.
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