Katherine Webb
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About Katherine Webb
Katherine Webb-McCarron is a model, lifestyle creator, and former beauty pageant titleholder who gained national attention after winning Miss Alabama USA 2012 and appearing during the 2013 BCS National Championship broadcast. Her popularity surged online after the televised moment, quickly building a large social media following. Today she shares lifestyle, family, and fashion content on Instagram while documenting life with her husband, football quarterback AJ McCarron, and their children. Webb’s platform blends motherhood, travel, beauty, and Southern lifestyle content with occasional brand collaborations. She also promotes entrepreneurial ventures including real-estate initiatives and personal projects. With a mix of celebrity background, modeling experience, and relatable family content, she maintains a loyal audience interested in lifestyle inspiration, beauty routines, and glimpses of her personal life.
Past Campaigns
female, ages 25–44, interested in celebrity lifestyle, beauty, motherhood content, and fashion inspiration. Smoothie King Wilhelmina Models Sports Illustrated Swimsuit McCarron Real Estate Atlanta Falcons St. Louis Battlehawks (XFL) Local Hair Bestie (beauty/hair brand collaboration) Amazon Fashion
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