Vanillamace
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About Vanillamace
Vanillamace, known as Em, is an American digital creator, Twitch streamer, comedian, and internet personality recognized for her unfiltered humor, storytelling, gaming content, and expressive reactions. She rose to prominence through viral TikTok videos and expanded her presence across Instagram, YouTube, and Twitch. Her content combines conversational vlogs, comedy, fashion, beauty, blind-box toy unboxings, and personal stories, with an energetic personality that helps her connect with a highly engaged online community. She has also explored DJing and entertainment projects, and has developed her own merchandise and live events. Her audience and distinctive comedic style make her a strong fit for personality-driven campaigns that prioritize entertainment and authentic creator integration.
Past Campaigns
Best for entertainment, fragrance, beauty, fashion, gaming, toys and collectibles, lifestyle, and consumer campaigns, especially humorous product integrations, unboxings, candid storytelling, and viral short-form video. Boy Smells – Fronted the brand’s “Vanilla Era” fragrance campaign, connecting her playful personality and distinctive online identity with the fragrance launch. Steady Hands – Partnered with the clothing brand in an endorsement relationship, aligning her alternative personal style with its apparel. Starface – Featured Starface in social content around her Halloween party and birthday-weekend activities, integrating the skincare brand into her lifestyle content. UGG – Listed as an official brand partner in creator profile research, making footwear and fashion a potential commercial category. Sacheu – Identified in creator profile research among her beauty partnerships, connecting her with skincare and beauty-tool campaigns. The Crème Shop – Listed among her beauty collaborations, providing a connection to playful, youth-oriented skincare and cosmetics. SeatGeek – Reported as a YouTube sponsor, making ticketing, concerts, and live entertainment relevant partnership categories. Chime – Reported as a YouTube sponsor, demonstrating experience with consumer financial services integrations.
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Like Vanillamace ? See similar creators in Pop Culture: Emma Potts, Erin Miller, and Gia Giudice.
