Katey McFarlan Hellman
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About Katey McFarlan Hellman
Katey McFarlan Hellman is the founder of Chronicles of Frivolity, a fashion and lifestyle brand that has inspired women for more than a decade through approachable style, motherhood, home design, and everyday living. After launching the blog in 2010 while working in public relations for fashion and beauty clients, Katey transformed her passion into one of Texas' leading lifestyle platforms. Today she shares family life with her husband Paul and their three children, alongside outfit inspiration, home decorating projects, beauty favorites, entertaining ideas, and travel experiences. Known for her colorful aesthetic and Southern charm, Katey has cultivated a loyal audience that trusts her style recommendations and family-focused content across Instagram, LTK, and her blog
Past Campaigns
Primarily women aged 25–45 interested in fashion, motherhood, home décor, beauty, shopping, entertaining, and family lifestyle content. Amazon Fashion Free People Gucci Sam Edelman Vince Camuto Tory Burch Hunter Bell Isabel Marant
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