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About Joshua Martin

I’m a Creative Director with more than 8 years of industry experience shaping campaigns that sit at the intersection of sport, fashion and culture. My work blends storytelling with strategy, creating content ecosystems that connect with audiences and deliver results every time. Over the years I’ve directed creative campaigns for powerhouse brands like Fanatics, Powerade, Celsius, Tommy Hilfiger, the Florida Panthers, the Detroit Pistons, Red Wings, and Tigers as well as for emerging labels and global properties like SailGP and SANA. My focus is always on producing top level work that feels culturally relevant and commercially effective. I lead teams of photographers, filmmakers, designers, and strategists, guiding projects from concept through execution. What drives me is the challenge of turning ideas into campaigns that not only look premium but also resonate with real communities and move brands forward in a rapidly evolving culture.