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About Social Snowball by Dot Digital

Social Snowball is a leading affiliate and creator marketing platform helping brands build, manage, and scale ambassador and influencer programs. Designed primarily for ecommerce and direct-to-consumer brands, the platform brings creator recruitment, affiliate management, referral programs, product seeding, tracking, and payouts together in one system. Social Snowball enables brands to turn customers, creators, and brand advocates into revenue-generating partners while providing tools to measure performance and optimize campaigns. Its technology supports personalized links, discount codes, commissions, automated payouts, and creator program management, making it easier for brands to build long-term relationships rather than relying solely on one-off influencer campaigns. Social Snowball sits at the intersection of influencer marketing, affiliate commerce, and customer advocacy, helping brands convert authentic recommendations and creator relationships into measurable sales and sustainable growth.

Past Campaigns

Creator discovery & recruitment โ€” AI-powered creator search and outreach. Affiliate management โ€” Track sales, commissions, attribution and ROI. Creator management โ€” Recruitment, onboarding, product gifting and communications. Referral programs โ€” Turn existing customers and fans into affiliates. Safelinks โ€” Unique links and discount codes designed to reduce coupon leakage. Payouts โ€” Cash, gift cards and store credit options. TikTok Shop โ€” Affiliate program management. Social listening โ€” Track tagged posts and brand mentions.