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About Jessica Payne

Jessica Payne, known online as Jess Southern, is a beauty, fashion and lifestyle creator, professional makeup artist and entrepreneur. Her content focuses on accessible beauty recommendations, makeup routines, fashion finds, shopping, family life and everyday lifestyle inspiration. A mother of three, she combines product discovery and personal styling with relatable family-oriented content. Her creator channels feature beauty recommendations, fashion collections and curated shopping content, alongside partnerships and discount offers for selected consumer brands. Payne is also associated with Undressed Tans, a tanning business, and Sweatology Studio, reflecting her entrepreneurial involvement in beauty and wellness. Her cross-platform presence spans Instagram, TikTok and shopping-oriented creator channels. This combination of beauty expertise, commercial product content and family lifestyle storytelling gives her relevance to cosmetics, skincare, fashion, tanning, wellness and consumer retail brands.

Past Campaigns

A beauty and fashion creator with professional makeup experience, family lifestyle content and a strong focus on product discovery, shopping and accessible consumer recommendations. Undressed Tans β€” Tanning business associated with her creator profile. Sweatology Studio β€” Wellness and fitness business associated with her entrepreneurial activity. MERIT Beauty β€” Beauty products featured in her curated recommendations. DIME Beauty β€” Beauty and personal-care products promoted through her creator links. Ulike β€” At-home beauty device promotion with a creator discount code. Dillard’s β€” Fashion and shopping collection linked through her creator channels. Nordstrom β€” Fashion and beauty shopping content. Sephora β€” Beauty product recommendations and shopping content.