Jaden Newman
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About Jaden Newman
Jaden Newman is a Florida-born basketball personality, digital creator, entrepreneur and musician who first became internationally known as a basketball prodigy. She gained national attention as a child through viral basketball highlights, including a nationally televised three-point challenge against Stephen Curry, and became one of the most recognizable young athletes on social media. Now 22, Jaden has evolved her platform beyond basketball into fashion, beauty, music, lifestyle and entertainment. She currently plays basketball at Cal State LA and has built an Instagram audience of approximately 2 million followers, with additional reach through TikTok, YouTube, Snapchat and FanFix. Her current ventures include her own beauty/fashion initiatives and Prodigy Brand, while her social content connects sports culture with youth fashion and entertainment.
Past Campaigns
Basketball • Sports • Fashion • Beauty • Fitness • Youth Culture • Music • Entertainment 8 Brands / Companies Prodigy Brand — Newman family sports/lifestyle apparel brand. Fashion Nova — documented fashion collaboration. Trust No Ela — documented fashion collaboration. Foot Locker — appeared in a nationally televised campaign involving her three-point challenge with Stephen Curry. JBAE Beauty — her beauty venture. JBAE Swim — her swimwear venture. Overtime — Hello Newmans family sports/content series. Cal State LA Women's Basketball — current collegiate basketball program and athletic affiliation.
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