HOPWTR
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About HOPWTR
HOPWTR is a premium non-alcoholic beverage company that has reimagined sparkling water by combining craft-brew-inspired hops with functional ingredients including adaptogens, nootropics, and vitamin C. Founded by Jordan Bass and Nick Taranto, the brand was created for consumers seeking a refreshing alternative to beer without alcohol, calories, sugar, or carbs. HOPWTR has become a leader in the rapidly growing functional beverage category by focusing on wellness, clean ingredients, and mindful consumption. Its products feature a blend of Citra, Mosaic, Amarillo, and Azacca hops alongside L-theanine and reishi extract to promote a calm, refreshing drinking experience. The company distributes nationally through retail partners and direct-to-consumer channels.
Past Campaigns
Adults aged 25–45 seeking alcohol alternatives, wellness beverages, fitness-friendly drinks, and functional sparkling refreshments.
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