Gisou
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About Gisou
Gisou is a luxury honey-infused haircare and beauty brand founded by Dutch–Iranian entrepreneur and influencer Negin Mirsalehi. Built on a six-generation family beekeeping heritage, the brand is known for combining natural bee-derived ingredients (especially Mirsalehi honey) with high-performance hair and skincare formulations. It launched in 2015 with its hero product, the Honey Infused Hair Oil, and has since expanded into a full ecosystem of hair, lip, and body care products including masks, shampoos, conditioners, and styling treatments. Gisou is positioned as a premium “clean luxury” beauty brand, blending influencer-led storytelling, viral social content, and prestige retail distribution through partners like Sephora. The brand has become a major player in the global beauty space through TikTok virality and strong community-driven marketing. Its identity is heavily tied to its founder’s personal brand, beekeeping heritage, and aesthetic-driven marketing, making it one of the most recognizable creator-founded beauty brands in the world.
Past Campaigns
Gen Z and millennial beauty consumers seeking luxury, aesthetic, and ingredient-driven haircare and skincare rooted in natural oils and “clean beauty” positioning.
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