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Sponsored PostsBrand AmbassadorshipsProduct ReviewsAffiliate MarketingEvent Appearances

About Erica Eckman

Erica Eckman, known as Everything Erica, is a lifestyle creator, investor, and founder and CEO of Ecco Digital Media. Her platform blends food, product recommendations, wellness experiences, and candid life storytelling, positioning her as both a creator and industry operator. She is also cofounder and CMO of Shop FlavCity, giving her authority across CPG, creator led commerce, and brand building. Her content balances personal transparency with highly shoppable recommendations, making her a strong conversion driver for beauty, health, household, and lifestyle brands. Erica’s dual role as agency executive and influencer provides unique insight into campaign strategy, talent management, and consumer behavior. She is best suited for partnerships that require storytelling, product education, and multi platform amplification supported by performance driven marketing expertise.

Past Campaigns

Women 25–45 interested in product discovery, wellness, food, and creator led brands. Divi FlavCity Tidal Cove Nucleus Genomics Amazon CVS Dove Men+Care Publix