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About Emily Ferguson

Emily Ferguson, known as @efergie13, is a Las Vegas–based lifestyle creator, TV personality, and former reality star best known for appearing on The Bachelor and Bachelor in Paradise. She has successfully transitioned into a modern influencer, blending fashion, motherhood, and luxury lifestyle content. Married to William Karlsson, Emily shares a polished yet relatable look into her life as a wife and mom of two. Her content spans elevated casual fashion, family moments, travel, and behind-the-scenes glimpses of life connected to professional sports. With a following around 400K, she maintains strong brand appeal by combining aspirational aesthetics with authentic storytelling, making her highly valuable for lifestyle, beauty, and family-focused campaigns.

Past Campaigns

Young women and moms drawn to elevated lifestyle, family content, and approachable luxury fashion. Revolve Fashion Nova PrettyLittleThing Skims Beauty & skincare brands Baby / family lifestyle brands